The World Federation of the Sporting Goods Industry (WFSGI) has partnered with Convey Srl to begin offering its members a variety of services aimed at combating rogue websites that sell counterfeit goods…
Category: Outdoor
Denver Mayor to Kick off SIA Snow Show
Denver Mayor Michael B. Hancock will join SnowSports Industries America (SIA) board members and thousands of industry members to celebrate the upcoming Olympic Winter Games and kick off the 2014 SIA Snow Show in the Colorado Convention Center’s Atri
Amazon to Start Collecting NC Sales Tax Next Month
Amazon has struck a deal to start collecting sales tax Feb. 1 from its customers in North Carolina, according to the News & Observer newspaper of Raleigh…
Oakley Golf Signs Bubba Watson
Oakley, Inc. said famed pro Bubba Watson has joined its roster of golf endorsers. The 2012 Masters Champion will wear Oakley’s golf footwear as well as its apparel and accessories items…
Reebok Partners with Dance Fitness Company
Reebok International, Ltd. has added renowned dance-based fitness company, Doonya, to join its list of brand ambassadors…
Report: Nike, Puma in Talks to Develop Bio-Leather Shoes from Chicken Feathers
Eco-leather Corp. is collaborating with Nike and Puma on developing an athletic shoe made out of non-toxic materials, Fast Company reports…
Notre Dame Switching from Adidas to Under Armour
The University of Notre Dame and Under Armour announced a new 10-year partnership at a press conference on the school's Indiana campus, ending Adidas' 17-year sponsorship agreement. Under Armour Founder and CEO Kevin Plank joined University Vice
Gander Mountain Reopening Planned for Johnson City
Gander Mountain is planning a spring reopening of its Johnson City, NY, location…
Zappos Couture Redesigned with Andre Leon Talley as Artistic Director
Zappos Couture revealed their redesigned web presence with artistic direction and editorial from international editor-at-large of Numero (Russia) and member of the Board of Trustees, Savannah College of Art and Design (SCAD), Andre Leon Talley…
GU Energy Hires Adam Chamberlain as VP of Marketing
GU Energy Labs, creators of the energy gel, is pleased to announce that Adam Chamberlain has joined the company as vice president of marketing. Chamberlain joins GU after having spent nearly seven years at Black Diamond Equipment..
Keen Effect Grant Winners Named
Keen awarded $100,000 in grant money to 25 projects that fuel people passion for the outdoors…
2014 SHOT Show Attendance Breaks Attendance Record
Attendance figures for the Shooting, Hunting and Outdoor Trade Show (SHOT) Show eclipsed last year’s total by the second day of the show and finished at more than 67,000, an increase of 5,000…
Under Armour Signs American Ballet Theatre Soloist Misty Copeland
Under Armour announced the addition of American Ballet Theatre soloist Misty Copeland to its talent roster. As part of the multi-year partnership, Copeland will be featured in Under Armour’s largest marketing campaign to-date for its women’s b
RECALL: 144 Mammut RescYou Devices
Mammut Sports Group Inc. has recalled 144 units of its RescYou crevasse rescue device because the small toothed cam blocking the pull-cord may not lock securely causing reduced efficiency and possibly delaying a rescue…
Freewaters, Cascade Design Partner on Water Education
Freewaters, makers of casual shoes and sandals, has partnered with Therm-a-Rest and Cascade Designs to provide hands-on, real-world lessons on water science and purification for high school students in Ventura County, CA starting this spring…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal