GU Energy Labs, creators of the energy gel, is pleased to announce that Adam Chamberlain has joined the company as vice president of marketing. Chamberlain joins GU after having spent nearly seven years at Black Diamond Equipment, where he held a succession of marketing positions, ascending from brand manager to director of marketing to, most recently, vice president of marketing.

His work at Black Diamond spanned an array of critical marketing functions, including strategy, brand development, product marketing, public relations, advertising, retail programs and digital marketing.  In 2013, two initiatives he led — in digital and advertising creative — won Gold Awards from ISPO.

Prior to joining Black Diamond, Chamberlain worked for Patagonia, Inc. and he also served in the U.S Peace Corps in Honduras.  He served as a Board Member for the Conservation Alliance from 2008 to 2010.

“Adam impressed us deeply as someone who has a complete set of marketing and executive skills,” said Tal Johnson, President and COO of GU Energy.  “We’re tremendously excited to have him aboard to help guide our strategic direction, product and marketing initiatives.”

Chamberlain, who is in the process of relocating to the Bay Area from Salt Lake City, said, “GU has become a market leader through exceptional focus on the core, true innovation and a very dedicated team.  I’m honored to be entrusted with this pristine brand and look forward to making GU Energy even more meaningful to our global community of endurance athletes.”

GU Energy Gel, the original energy gel, was developed in 1993 in Berkeley, California.  To this day, GU remains the market share leader by a margin of more than two to one, and is still the premium gel available to endurance athletes. GU, Roctane, Chomps and Brew are designed to provide athletes with scientifically-based, performance-tested nutrition.