K2 Snowboarding has named Maxx von Marbod as national sales manager. No stranger to the industry, von Marbod brings more than 20 years of experience in snowsports and action sports to K2…
Category: Outdoor
Western Mountain Resort Bookings Continue Upswing
With August now in the books, 19 western mountain resorts have already booked more summer business than they did last year, according to DestiMetrics. The firm also reported that data it had collected through Aug. 31 shows an 8.7 percent increase in occup
Marty Hanaka Joins Highland Consumer Partners
Highland Consumer Partners, a growth-stage venture capital firm focused on the consumer sector, announced that Marty Hanaka, former CEO of The Sports Authority, joined the firm in August of this year as an operating partner…
Salt Lake City Launches Ski City USA Campaign
Salt Lake City boosters unveiled a campaign Tuesday promoting the state's capital as Ski City USA…
Bill Hicks and Co., Ltd. Stocking Ruger TALO Exclusives
Bill Hicks & Co., Ltd., a full-line distributor for the hunting and shooting sports industries, is now offering TALO Exclusive Ruger Pistols, Revolvers, and Rifles.
Boardworks Picks European Distributor for SUP Brands
Boardworks Surf has partnered with System X Distribution of the United Kingdom as to distribute Boardworks Inflatable SUP’s and Badfish SUP products to Germany, Switzerland, Austria, Sweden, Norway and Finland, marking the first time Badfish SUP wi
Louisville Slugger Developing Omnichannel Platform
Louisville Slugger has partnered with Onestop, an e-commerce solution provider, to manage its back-end e-commerce system and execute a detailed multichannel marketing campaign. The new platform will launch complete with mobile optimization and omnichannel
Primaloft Renews OEKO-TEX Standard 100 Certification
PrimaLoft, Inc. has renewed its OEKO-TEX Standard 100 certification for its PrimaLoft insulations, yarns, and performance down blends…
Adidas Launches The Standard Shop at Foot Locker
Adidas and Foot Locker introduced 'The a Standard,' the first shop-in-shop retail concept within Foot Locker. The a Standard offers premium product from Adidas’ sport performance and style collections, including footwear and apparel…
SmartWool Launches Second Fan-Powered Van Tour
SmartWool launched its second, 100-percent crowd-sourced van tour on Sept. 13, after seeing a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels in the wake of last year's tour…
Johnny Manziel Tops NFL Jersey Sales
According to the initial rankings of Dick's Sporting Goods' Jersey Report, Johnny Manziel is by far the top-selling jersey. Overall this season (NFL Draft begins season), nearly 10 percent of all jerseys sold have been Manziel’s No. 2. Thi
Cabela’s and NSSF Partner to Prevent “Straw” Purchases
Cabela's Incorporated is partnering with the National Shooting Sports Foundation (NSSF to help prevent illegal “straw” purchases of firearms by bringing increased attention to the firearms industry's Don't Lie for the Other Guy program…
Intrawest Buys Out Blue Mountain Ski Resorts Partner
Intrawest Resorts Holdings, Inc. has agreed to acquire the 50 percent interest in Blue Mountain Ski Resort that it does not already own from Blue Mountain Resorts Holdings Inc. for CAD $58.0 million…
EMS Sets Grand Opening for Relocated Stamford Store
Eastern Mountain Sports will celebrate the grand opening of its relocated store in Stamford, CT next week. The 8,144-square-foot store at the Ridgeway Shopping Center will carry kid's products and rent paddle sports gear for the first time…
Modell’s Jeff Karten Retires
Modell’s Sporting Goods has confirmed that Jeff Karten, its senior buyer for apparel, has retired…
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