New World Consumer Products, LLC, a Charleston, SC-based producer of scientifically-advanced products and supplements based on technology developed by its sister company and privately held specialty pharmaceutical company, New World Pharmaceuticals, LLC, hired former professional soccer champion, John Wilson, as institutional sales manager.

A native of Seneca, SC, Wilson began his professional career with the Charleston Battery in 1999. After an outstanding rookie season, Wilson joined Major League Soccers Kansas City Wizards where he was a member of the 2000 MLS Cup championship team. Wilson returned to the Battery in 2001 and spent three seasons with the club including 2003 when he was a member of the Championship winning team. In 2004 Wilson joined the Rochester Rhinos. After a successful season with Rochester, Wilson joined DC United (2005-2007) and helped lead them to the 2006 Supporters Shield title. Wilson rejoined the Battery before the start of the 2008 season and helped lead the club to its third (2010) and fourth (2012) USL Championship. Following the 2014 Charleston Battery season, Wilson announced his retirement.

Prior to his successful run in professional soccer, Wilson had an outstanding college career at Clemson University and was named All-ACC in 1997 and 1998 and helped Clemson to an ACC Championship, #1 national ranking and an Elite Eight NCAA finish in 1998.

With over fifteen years of extensive experience as a compelling leader, relationship manager and brand ambassador, Wilson now brings his talents and expertise to the New World Consumer Products team. In his current role at New World Consumer Products, Wilson is responsible for leading the companys institutional sales efforts during the launch of its flagship product, XRCEL TM, which is a scientifically-advanced sports performance fuel based on patented formulation technology developed by New World Pharmaceuticals.

We are really pumped that John Wilson is joining the XRCEL Brand Development team. John represents everything we envisioned when we started developing XRCEL. As a professional soccer player, John knows what it means to train and play hard and the impact that proper fueling has on performance. Johns professional sports background coupled with his desire to help every athlete improve their personal potential makes him a great fit for us, stated Fred Sexton, president and founder of New World Consumer Products.