SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, released the current schedule of events for the 6th annual Nordic Demo (Feb. 2-3) at Copper Mountain in conjunction with Cross Country Ski Areas Associat
Category: Outdoor
Johnson Outdoors Watercraft Adds MarComm Specialist
Johnson Outdoors Watercraft Inc. hired this October Emilie Bronson as the new marketing communications specialist for Old Town Canoes & Kayaks, Ocean Kayak, Necky Kayaks and Carlisle Paddles…
Two Ten Footwear Foundation Adds Board Members
Two Ten Footwear Foundation's board of directors elected two new members – Beth Cross, co-founder and president, CEO of Ariat International and David Sharp, chief executive officer of Rocky Brands, Inc…
Reebok Partners with UFC
Reebok announced a groundbreaking partnership with UFC, the world’s leading mixed martial arts organization. Under the long-term deal, Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ever UFC ‘Fi
K2 Schedules Second International Women’s Ski Day for Dec. 13
K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, have set Saturday, Dec. 13 as the date for their second annual International Women’s Ski Day…
RECALL: 150 Felt Cyclocross Bikes
Felt Bicycles is recalling about 150 Model year 2015 Cyclocross bicycles because their frames can break and cause the rider to lose control and suffer injuries…
Luna Switching to All Gluten-Free Recipe
Luna has begun a transition to an entirely gluten-free product line after a two year quest to find gluten-free recipes that still meet its taste and nutrition standards…
Dearfoams Launches Comfort and Joy Pin-to-Win Sweepstakes
Dearfoams announced the launch of its Comfort & Joy Pin-to-Win Sweepstakes, a celebration of all things that bring consumers comfort and joy during the holidays. Eligible entrants can win a number of prizes, including a vacation for two to Aspen…
The Dick’s SG Foundation Launches #HolidayHoops Campaign
In the spirit of giving a “Gift That Matters” this holiday season, The Dick's Sporting Goods Foundation is celebrating #GivingTuesday by launching its #HolidayHoops campaign. During a surprise appearance by Cavaliers star Kevin Love at a Cleveland el
Brands Poised to Capitalize on Hollywood Rendition of ‘Wild’
The Pacific Crest Trail Association (PCTA) has partnered with five outdoor brands to capitalize on the Dec. 5 release of the Hollywood film version of Cheryl Strayed's best-selling book of the same title. In the movie, Strayed is portrayed by Academy
Report: Brown Shoe Looking to Acquire Stuart Weitzman
Brown Shoe Company Inc and Coach Inc. are both exploring an acquisition of Stuart Weitzman Holdings LLC, the women's designer footwear company, according to the Financial Times…
SP Gadgets Names US Rep Force
SP United, the parent company for the German POV camera accessories brand SP Gadgets, has hired a U.S. rep force…
Boot Barn’s Q3 Comps Expand 7.3 Percent
Boot Barn Holdings, Inc. reported earnings of $944,000, or 5 cents a share, rebounding from a loss of $1.4 million, or 7 cents a year earlier. Same store sales, which include e-commerce sales, increased 7.3 percent…
Sportsman’s Warehouse to Open Fifth Store in Arizona
Sportsman's Warehouse is opening a store in Show Low, AZ in the summer of 2015. The Show Low store will be the fifth Sportsman's Warehouse location in Arizona and the eighth store announced for 2015…
NRF Forecasts Drop in Cyber Monday Traffic
The National Retail Federation’s Cyber Monday Expectations Survey shows fewer Americans planned to shop online on Cyber Monday, likely because they know online retailers are offering bargains much earlier in November than in the past…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal