Billabong International Limited announced the appointment of Jim Howell as chief financial officer, succeeding Peter Myers, who has served in the role since January 2013.
Category: Apparel
Adidas Originals Signs Kendall Jenner As Ambassador
Adidas has signed supermodel Kendall Jenner to an endorsement deal. Jenner broke the news in an Instagram posting.
Pendleton Woolen Mills President To Retire
Pendleton Woolen Mills said President Mort Bishop III will retire, effective June 30. John Bishop will succeed him.
Florida’s Bike America Files For Bankruptcy
Barmer Enterprises, parent of the 8-unit Bike America chain in Florida, has filed for Chapter 11 bankruptcy protection.
Saks Fifth Avenue Opens The Wellery At Flagship
In the first-of-its-kind space, guests at the Fifth Avenue flagship can find more than 16,000 square feet of immersive experiences dedicated to wellness.
Tapout Introduces Body Sprays
Tapout in a partnership with Elizabeth Arden is introducing Tapout Body Sprays, a new line of six high-performance scents. WWE Superstar John Cena is serving as the collection’s brand ambassador.
Mission Launches National TV Campaign To Support HydroActive Max
Mission, the apparel and accessories brand specializing in temperature control technologies, is launching a national TV campaign starring Serena Williams, Dwyane Wade and Drew Brees to support the launch of its HydroActive Max Instant Cooling Towel. Proven to provide up to 30 percent greater Cooling Power than the original cooling towels, the HydroActive Max Technology […]
Under Armour Brings Back Stephen Curry Asia Tour
This year’s tour stops in Beijing, Chengdu, Hangzhou and Seoul while also featuring his brother, and Dallas Mavericks point guard, Seth Curry.
SIA President Talks Up Merits Of Winter Mega-Show
Believing the merger of the Outdoor Retailer show and the SIA Snow Show is “going to provide a lot of activity and a lot of prosperity for our industry,” Nick Sargent, president of SIA, for the first time addressed Emerald Exposition’s acquisition of the Snow Show with his organization’s members.
Adidas Outdoor To Sponsor Aspen Backcountry Marathon
Adidas Outdoor will sponsor the seventh annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, Aug. 12, 2017, for the second consecutive year.
Reebok Exec To Lead Lee Jeans
Lee, the denim brand owned by VF Corp. appointed Chris Waldeck as president of Lee and Rock & Republic. He was most recently the vice president and general manager at Reebok International.
Flowfold: Minimalist Gear For Everyday Adventures
Flowfold will appear at the 2017 summer Outdoor Retailer show in the Venture Out section.
Nike Sticks By Tiger Woods
Nike announced Tuesday it would continue its endorsement deal with Tiger Woods despite the golfer’s DUI arrest over Memorial Day weekend.
Patagonia Buys Land In Ventura
Patagonia has acquired a 7.87-acre site, at 5301 N. Ventura Ave. in Ventura, CA, according to report by the Ventura County Star.
Dick’s Sporting Goods Chief Strategy Officer To Retire
Dick’s Sporting Goods said that in a regulatory filling that Michele B. Willoughby, its executive vice president and chief strategy officer, plans to retire, effective August 1, 2017.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal