A total of 1.9 million runners finished a half marathon in the U.S. in 2016, down from the record high of just over two million finishers in 2014 and slightly down from the 1.986 million total in 2015, according to Running USA’s 2016 Annual Half Marathon Report. While participation dropped, there were a record 2,800 U.S. half marathon events in 2016, up from 2,700 in 2015.
Category: Apparel
Utah Ski Areas Set All-Time Skier Visit Record During 2016/17 Season
Ski Utah announced a historical skier visit number, with a total of 4.58 million skier days, up 2.85 percent from the previous record of 4,457,575 during the 2015/16 season. This year’s number represents an 8.35 percent increase vs. Utah’s five-year average of 4,23 million.
Revenues Keep Revving Up At Western Mountain Resorts This Summer
While aggregated occupancy at mountain resorts is up a scant 0.6 percent for the summer months of May through October based on bookings made through May 31, aggregated revenue for the same time period is up a robust 9.3 percent compared to the same time last year.
Brooks-Range Mountaineering Names South Central U.S. Sales Rep
The manufacturer of outdoor equipment hired John Swartz as regional sales rep in New Mexico, Texas, Arizona, Oklahoma, Louisiana, Kansas and Missouri.
SFIA’s Bill Sells Recalls Alexandria Baseball Practice Shooting
“It’s a little early for fireworks.” That’s what Bill Sells, VP for government relations at SFIA, literally said at 7:15 a.m. last Wednesday after hearing the first “pop” from a gunmen’s rifle at a baseball practice session of Republican lawmakers preparing for the next day’s Congressional Baseball Game.
Timberwolves To Wear Fitbit Logo Patch On Jerseys Next Season
Fitbit’s logo will appear on Timberwolves player uniforms beginning with the 2017/18 season as the team’s jersey patch partner, as well as on the Iowa Wolves jerseys as part of a new three-year partnership.
Dick’s Team Sports HQ Adds West Coast Technology And Support Center
The new tech center in San Diego supports Dick’s digital transformation efforts and will provide cloud-based administrative infrastructure, management solutions, analytics and communications to National Governing Body (NGB) customers to youth sporting associations in the U.S.
Sport Chek Features Store Associates In Ads
Sport Chek is putting real employees in its marketing to focus more on its staff’s expertise and the in-store experience.
Reebok May Lose Conor McGregor As Endorser Before Mayweather Fight
Conor McGregor’s exclusive endorsement deal for apparel with Reebok has ended just before his big fight with Floyd Mayweather on August 26. Reebok is said to be in negotiations to re-up the deal, but discussions are underway with other brands as well.
Vexatec Signs Tommy Haas
Vexatec, the Swiss-based developer of the smart shirts, has added Tommy Haas, the tennis star, to its roster of ambassadors.
Georgia Tech To Exit Russell Athletic Contract
Georgia Tech plans to leave Russell Athletic when its apparel contract expires in June 2018, according to The Atlanta Journal-Constitution.
Brooks Partners With 2018 Special Olympics USA Games
Brooks Running Company and the 2018 Special Olympics USA Games Organizing Committee announced that Brooks has signed on as a partner of the 2018 USA Games.
Life Is Good Makes Two Additions To Executive Leadership Team
Life is Good has named consumer marketing veteran Karen Lyon as vice president of marketing and licensing executive Linne Kimball as vice president of strategic partnerships.
Nike Signs Markelle Fultz
Nike has signed an endorsement deal with Markelle Fultz, the expected first pick in the NBA draft.
Lululemon Invests In Cycling Apparel Startup
Lululemon Athletica has acquired a minority stake in 7mesh Industries, a cycling apparel startup based in nearby Squamish, British Columbia, according to Fortune.
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