Adidas To Sponsor South Alabama

The University of South Alabama formed a new partnership with Adidas in which the Portland, OR-based company will be the official athletic apparel and accessories brand for the Jaguars.

New Era Unveils MLB Training Caps

New Era unveiled the new PROLIGHT 59FIFTY, a fitted cap that will be worn by all Major League Baseball players in Spring Training games and during batting practice prior to regular-season games throughout 2018.

Maurice Sporting Goods’ Trip To Bankruptcy Court

In court papers, Maurice Sporting Goods blamed challenges consolidating its U.S. distribution centers, debt taken on from recent acquisitions and the spate of bankruptcies in the sporting goods industry as the reasons for its bankruptcy filing.

Adidas Inks Seven-Year University Of North Dakota Deal

The University of North Dakota and Adidas announced a new multi-year partnership in which the Portland, OR, based company will be the official athletic footwear, apparel and accessory brand of the Fighting Hawks through the 2024-25 season.