The UA HOVR midsole is made of a proprietary foam compound, made in partnership with the innovators at Dow Chemical, possessing a super-soft durometer with ample cushioning and shock absorption for every single foot strike.
Category: Apparel
Bon-Ton Files For Bankruptcy
The department store operator is engaged in constructive discussions with potential investors and its debtholders regarding the terms of a financial restructuring plan, which may include a sale of the company or certain assets.
Nike Rolls Out NikePlus Membership Benefits
Nike’s new partnerships with Apple Music, Headspace and ClassPass means NikePlus members will get access to music, guided meditation and fitness classes.
Poll: NFL’s Core Fans Losing Interest In NFL
A poll from the Wall Street Journal and NBC News found the number of adults who claim to follow the NFL closely has dropped 9 percent since 2014.
Canadian Tire Reminds Canadians That We All Play For Canada
Working with athletes like Connor McDavid and Jonathan Toews, Canadian Tire aims to highlight the country’s love for Team Canada with the launch of its latest “We All Play for Canada” campaign.
SIA’s Nick Sargent Provides Bullish Assessment Of OR + Snow Show
In his latest “Nick’s Notes,” Nick Sargent, president of SIA, enthused about the reception from attendees to the inaugural Outdoor Retailer + Snow Show and wrote that he “left the show with a renewed sense of enthusiasm and optimism for what the future holds .”
Modell’s Signs Media Agency
“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, Modell’s SVP and chief marketing officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”
Costa Sunglasses Signs PR Agency
Costa Sunglasses, a leader in polarized performance sunglasses, selected Gunpowder, Inc. to help drive the brand’s communications strategy.
Retail Jobs Increased By Over 11,000 In January
Retail industry employment increased by 11,100 jobs in January over December, the National Retail Federation said.
TYR Sport To Sponsor 2016 Ironman 70.3 World Champion
TYR Sport announced the addition of 2016 Ironman 70.3 World Champion Holly Lawrence to its growing roster of world-class athletes.
Burton U.S. Open Snowboarding Championships Return To Vail March 5 – 10
Burton Snowboards announced the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018.
Aisle Talk, Week of January 29
Top headlines from the active lifestyle industry you may have missed this week.
Boardriders Provides Statement On Pierre Agnes
Boardriders Inc. issued a statement following the move by French authorities on Wednesday to call off a two-day search and rescue operation for Pierre Agnes, the CEO of Boardriders Inc. Agnes’ boat boat was found empty, washed up on a beach in south-west France.
Deckers Brands Q3 Profits Soar Past Guidance
Deckers Brands sharply increased its guidance for its fiscal year after results for the third-quarter ended December 31 handily topped guidance. Ugg’s sales in the quarter rose 4.3 percent, Hoka’s revenues jumped 65.7 percent and Teva’s sales grew 33.4 percent.
Schuylkill Valley Sports Sets Leadership Change Team & Group Sales
Schuylkill Valley Sports promoted Ryan Bohl to director of team & group sales.
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