Turtle Fur, the maker of headwear and accessories brand in outdoor and snow sports industries for 35 years, announced a new partnership with Locally. Locally, an online store and product locator, is now integrated into turtlefur.com, connecting consumers with Turtle Fur products currently available at their local shop. This collaboration allows a unique relationship between brick-and-mortar specialty retailers and their brands as they encourage consumers to shop local.

“We are excited to start 2018 with a strong new partnership to support local specialty retailers and their customers who are both loyal to their local shop and to Turtle Fur,” said Bryce Andrews, Turtle Fur sales director. “Locally can connect consumers in various markets to their local retailer and inform on what’s in stock in real time, offering a local shopping experience with educated staff as well as the instant gratification of purchasing onsite rather than waiting for a package to arrive.”“Turtle Fur is a perfect addition to Locally’s brand partners” said Teddy Schiavoni of Locally. “The reach they have into Snow Sports, Outdoor and other industries make Turtle Fur ideal to take advantage of the thousands of retailers reporting inventory to Locally. We couldn’t be happier to have them on board.”

Marrying the online and in-store experience into one, Turtle Fur brand fans and loyalists across the nation will have the opportunity to support their favorite Vermont brand and their local shops, nationwide. From Stowe Vermont, close to Turtle Fur’s headquarters, to the Lake Tahoe area of California and countless markets in between, Turtle Fur’s hats and accessories can now be found in a store nearby with a simple browser click.

“As just about any gear and apparel can be purchased online, and we continue to support the experience of our specialty retailers and their knowledgeable staff, Locally presents us with the best of both worlds,” said Andrews. “The trend of supporting one’s local economy is one that Locally helps us fuel as well.”