Polygiene appointed Chiara Galimberti as director of commercial operations in Europe and Hans Bergman as director of commercial operations in North America to strengthen the sales activities in these key regions.
Category: Apparel
Gap Inc. Announces Departure Of Gap Brand President
Gap Inc. announced that Jeff Kirwan, president and CEO of Gap brand, will leave the company.
W. L. Gore Expands Silicon Valley Complex
W. L. Gore & Associates recently unveiled its expansion in Silicon Valley with an 11,000-square-foot co-innovation space and lab.
USA Triathlon Expands Partnership With 2XU To Include Cycling Apparel
USA Triathlon announced it is expanding its partnership with 2XU, the endurance sports apparel company, to include cycling apparel through 2021. 2XU has served as the organization’s exclusive compression wear partner and an official training apparel partner since 2015.
Cabela’s Headquarters Employees Receive Buyouts
The remaining employees at Cabela’s former headquarters in western Nebraska have received buyout offers, according to a report from World-Herald. The report indicated it’s not clear how many positions in Sidney, NE will be eliminated.
Asos Launching First Activewear Line
Asos.com, the British online fashion and beauty store, is launching its first activewear line.
New Balance To Sponsor North Melbourne
North Melbourne has welcomed New Balance as an official partner for the 2018 season.
Adidas’ 747 Warehouse St. Features Pharrell Williams And Alexander Wang
This weekend, Adidas rolled out an epic line-up of events including musical performances, celebrity appearances and limited edition sneaker drops during the Adidas 747 Warehouse St. two-day festival celebrating basketball culture in downtown Los Angeles.
NBS Honors Dunham’s Ken Meehan
Nation’s Best Sports (NBS) awarded Ken Meehan, president of Dunham’s Sports, with the NBS Lifetime Achievement Award.
VF’s Q4 Powered By Vans, North Face Misses Plan
VF Corp. reported sales at Vans vaulted 35 percent in the fourth quarter, led by a 38 percent climb in the Americas. North Face missed plan in part due to aggressive efforts to clear Amazon of unauthorized dealers and reduced off-price sales overall but is still expected to see high-single digit growth for 2018.
Outdoor & Recreation Drives Newell Brands’ Play Segment Growth In Q4
Newell Brands reported sales in its Play segment climbed 6.6 percent in the fourth quarter. Core sales grew 5.4 percent, reflecting strong growth on Coleman, Contigo, Marmot and Team Sports partially offset by declines on Fishing.
Puma’s Women’s Focus Paying Off
Following the report of its third strong annual campaign in a row, Bjørn Gulden, CEO, Puma SE, detailed the many ways the brand’s focus on female training, its celebrity brand ambassadors, and its ability to amplify its voice through social media is helping drive the company’s turnaround.
Aisle Talk, Week of February 12
Top headlines from the active lifestyle industry you may have missed this week.
WSL Will Not Hold Billabong Pipe Masters In 2019
The World Surf League announced that it will not hold the Billabong Pipe Masters Surf Meet on Oahu in 2019. WSL has been seeking to change the dates on its requested dates of two of its tournaments — the Billabong, which historically has run in December, and the Volcom Pipe Pro, which is held in January.
VF Reports Better-Than-Expected Fourth Quarter
VF Corp. reported better-than-expected results in the fourth quarter as revenue increased 12 percent, or 10 percent currency neutral, driven by broad-based strength across VF’s international and direct-to-consumer platforms, Outdoor & Action Sports coalition and Workwear businesses. On a currency-neutral basis, Vans’ global sales soared 35 percent, The North Face added 6 percent and Timberland increased 8 percent
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal