New Balance Basketball celebrated Kawhi Leonard’s MVP performance and Toronto’s first-ever championship by posting a new “Board Man Gets Titles” billboard in Toronto. New Balance signed Leonard to an endorsement deal in November 2018 to mark its return to basketball.
Category: Apparel
Former Nike Marketing Exec Joins MasterClass
MasterClass, the online education company, announced the appointment of David Schriber as chief marketing officer. Schriber most recently served as vice president, Global Brand Experience, Creative, and Innovation at Nike.

Lululemon’s Hot Streak Continues
Lululemon Athletica Inc. continued its recent roll, delivering first-quarter sales and earnings that surpassed guidance and slightly increasing its outlook for the year. Highlights included 26 percent growth in men’s, a ramped-up push on the run category and 70 percent expansion in China.
Moody’s Maintains Foot Locker’s Ba1 Rating
Moody’s maintained Foot Locker’s Ba1 corporate family rating after a periodic review. The rating agency noted the retailer’s “solid credit metrics and low level of funded debt, well-recognized brand names, meaningful scale, geographic diversification, and very good liquidity.”
Patagonia Creates Mail-in Trade-In Program
Patagonia is now allowing consumers to mail in their used Patagonia clothing for credit as part of its Worn Wear program. Previously, customers had to bring the Patagonia products they are no longer using to their local Patagonia store.
Gap Inc. Announces 100 Percent Sustainable Cotton Goal
Gap Inc. announced that it will derive 100 percent of its cotton from more sustainable sources by 2025 across its banners.
Evo To Build Campus SLC In Salt Lake City
Seattle-based outdoor and action sports retailer Evo, in partnership with Lake Union Partners, has announced its most ambitious project to date, Campus SLC, a collection of complementary businesses designed to drive community around a shared passion for outdoor culture.

The North Face Launches First-Ever Grant For Women Filmmakers
The North Face on Tuesday officially launched its inaugural Move Mountains Filmmakers Grant – a program created to address the inequitable representation of women behind the camera.
Puma Plans Distribution Center In Indiana
Puma North America Inc. intends to spend at least $40 million to open a distribution center in Whitestown, IN, according to paperwork filed with Boone County.
Saks-Owner Hudson’s Bay Co. Receives Bid To Go Private
Hudson’s Bay Co., the owner of Saks and Lord & Taylor, has received a bid to go private from a group led by Richard Baker, executive chairman of Hudson’s Bay Co.
PVH Corp. Names Cheryl Abel-Hodges CEO Of Calvin Klein Inc.
PVH Corp. announced that Cheryl Abel-Hodges is the new chief executive officer of Calvin Klein.
Life is Good Launches Podcast Focused Spreading Optimism
Life is Good, the Boston-based lifestyle and apparel brand, announced the launch of The Life is Good Ping Podcast. Through interviews with musicians, scientists, athletes as well as business and cultural leaders, Life is Good co-founders and brothers Bert and John Jacobs will reveal how optimism truly impacts the lives of each guest.
Nike’s “Dream Crazier” Earns Best In AICP Show Honors
Nike’s “Dream Crazier” campaign out of Wieden + Kennedy and directed by Kim Gehrig of Somesuch was honored for Advertising Excellence/Single Commercial at the AICP Show, held by the Association of Independent Commercial Producers.
Bass Pro To Sell 11 Cabela’s Stores In Leaseback Transaction
A joint venture led by Sansome Pacific, a real estate investment firm based in San Francisco, has acquired 11 locations of Cabela’s from Bass Pro Shops for $324.3 million as part of a sale-leaseback. Bass Pro will continue to operate the stores.
Under Armour Signs Lamar University
Lamar University athletics and Under Armour announced a new partnership agreement where Under Armour will become the official sports performance outfitter of the Cardinals beginning July 1, 2019.