Mossy Oak has teamed up with Sportchief to create GameKeeper Fieldwear, a complete line of casual and work wear designed for the outdoor enthusiast…
Category: Apparel
Gill Athletics Announced as NFHS Corporate Partner
Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner
Plano Synergy Supports Breast Cancer Cause
Plano Synergy is joining in the movement to combat breast cancer and is taking an active role in bringing awareness to this all-too-common and detectable disease…
Taurus Holdings, Inc. Hires Rep Firm
Taurus Holdings, Inc. announced the addition of J. Harding Associates to their sales force for representation in the Western US…
Foot Locker Awards $20,000 to Scholar Athletes
Foot Locker Foundation, Inc. announced that it will be awarding $20,000 college scholarships to 20 outstanding student athletes (totaling $400,000) through The Foot Locker Scholar Athletes Program for the fourth consecutive year. The program honors studen
Surf Industry Raises $100K During 30-Day StokesMe Campaign
StokesMe, the SIMA Humanitarian Fund’s 30-day fundraising campaign, came to a close at the end of September and raised an estimated $100,000 gross for 12 surf-related humanitarian organizations. Throughout the month multiple initiatives took place a
Sports Authority to Hire 3,500 Team Members for the 2014 Holiday Season
Sports Authority will hire 3,500 temporary team members across the country to meet consumer demand during the 2014 holiday season. All Sports Authority locations will begin hiring in early October…
K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
Bia Sport Hires OutsidePR as Agency of Record
Bia, the multisport GPS watch maker, has hired OutsidePR as its public relations agency. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is…
Dorel Industries Closes Debt Offering
Dorel Industries Inc. announced that it has closed its previously-announced bought-deal public offering of extendible convertible unsecured subordinated debentures due Nov. 30, 2019 in an aggregate principal amount of US$105 million. The debentures have b
Minn Kota Launches New, Enhanced Website
Minn Kota has launched a new brand website (www.minnkotamotors.com) showcasing its trolling motors, Talon shallow water anchors, battery chargers and marine accessories…
Harrow Sports Joins National Foundation for Cancer Research Play4theCure Team
Play4theCure, the National Foundation for Cancer Research’s sports fundraising campaign, has partnered with sports apparel manufacturer Harrow Sports to empower athletes and coaches and raise money for cancer research…
NRF Forecasts 4.1 Percent Holiday Gain
After a turbulent start to 2014, the National Retail Federation announced it expects sales in November and December (excluding autos, gas and restaurant sales) to increase a healthy 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percen
Hillsound Equipment Adds Reps
Hillsound Equipment has added Orno Group LLC as its newest sales agency. Partners Greg Danziger and Luisa Harkins will be representing the brand in the Rocky Mountain region covering Colorado, Wyoming, Utah, and New Mexico…
SoftScience Announces Official Brand Launch
Two footwear veterans, Scott Seamans, a Crocs founder and chief designer, and John Duerden, former president and COO of Reebok and a former CEO at Crocs, have launched a new brand, SoftScience, that promises to take “comfortable, casual footwear to an en
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