The Sports & Fitness Industry Association (SFIA) has extended its submissions deadline for the inaugural ‘Start-Up Challenge’, which will take place at the 2016 SFIA Industry Leaders Summit (ILS) in Denver, CO, September 14-15, 2016.
Category: Apparel
Peak Signs Matthew Dellavedova
Peak, the Chinese athletic footwear brand, signed Matthew Dellavedova, the back-up point guard of the Cleveland Cavaliers, to a three-year endorsement deal.
Club Ride Rolls Out New Sales Force Structure
Club Ride hired four new ‘Regional Territory Managers’ that will be outfitted with CRA-branded sprinter vans to showcase the company’s current and upcoming collections.
The Buckle’s Sales Drop in May
The Buckle Inc. reported comparable store net sales decreased 11.0 percent in May.
Levi Strauss’ Fellowship Program Aims for More Sustainability in Apparel Industry
Levi Strauss & Co. launched its Collaboratory, an annual fellowship program for socially and environmentally conscious entrepreneurs who see design and sustainability as inextricably linked, and are working to create a more sustainable apparel industry.
Body Labs: Returns of Online Apparel and Footwear Sapping Retail Profits
Body Labs estimated that up to a quarter of apparel and footwear acquired online in the United States last year was returned due to sizing issues.
Lululemon Founder Criticizes Board, Calls For Changes
In an open letter to shareholders released Wednesday, Lululemon Athletica Inc founder Chip Wilson criticized the retailer’s board, calling for annual election of the entire board to make directors more accountable for the company’s performance.
Textile Exchange Refutes PETA Claims
The Textile Exchange said a video published last week by PETA showing Chinese farmers live plucking geese for down was not filmed at farms certified to the Responsible Down Standard embraced by many outdoor brands.
Cycling Sports Group Promotes Dredge to Retail Post
Cycling Sports Group named Kelly Dredge Senior Experiential and Retail Marketing Manager for its North America Region…
Aeropostale Gains Star Athletes for Back-to-school Denim Campaign
Aeropostale Inc., a specialty retailer of casual apparel for young women and men, entered a partnership with Olympic Gold Medalist Aly Raisman and U.S. Men’s Soccer Star DeAndre Yedlin for its 2016 back-to-school denim campaign.
Schoeller Welcomes New U.S. Communications Director
Schoeller Textil AG, a global textile solutions brand, welcomed Eleanor Sachs to communications director for Schoeller USA.
GracedByGrit Hosts Santa Barbara Pop-up Shop
GracedByGrit, a San Diego, CA-based woman’s activewear brand, is hosting its second pop-up shop in Santa Barbara. The shop will be open for three consecutive weekends.
Maui Jim Named Official Sponsor of Independent Marathon Network
USA Today Sports and Maui Jim joined a partnership around the USA Today Sports Active Alliance – a network of independent marathons in the U.S.
Oiselle Names New Director of Marketing
Oiselle, an athletic apparel company dedicated exclusively to the needs of women, hired Megan Mackenzie Murray as its director of marketing. Murray joins Founder and CEO Sally Bergesen, and President Atsuko Tamura, in designing the customer experience and leading multi-channel strategic growth. Murray joins Oiselle after a career in marketing, most recently as Associate Director […]
NBA and Under Armour Partner to Launch NBA Fit App
The NBA launched its first fitness app, in partnership with Under Armour.
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