Schoeller Textil AG, a global textile solutions brand, welcomed Eleanor Sachs to communications director for Schoeller USA.

Sachs will report directly to Stephen Kerns, president of Schoeller USA, based in Newburyport, MA. An independent public relations executive, Sachs brings more than 20 years of diverse experience serving such clients as adidas Outdoor, Avalanche, Canada Goose, J.Jill, PrimaLoft, Tecovas and W.L. Gore & Associates, among others, while managing her agency Virtu Media, and while working at Weber Shandwick Worldwide and CGPR, a boutique PR agency outside of Boston.

“Eleanor’s deep understanding of the active lifestyle, fashion and outdoor categories, as well as the fine art of comprehending, messaging and promoting a component brand such as Schoeller really positions her as a perfect partner for moving the brand forward in the U.S.,” said Kerns. “She is widely respected among trade and consumer media alike, and we look forward to having her represent Schoeller and share our story.”

In her role as communications director, Sachs will support PR, social media and marketing efforts for Schoeller’s Textile and Technology offerings in the U.S., working closely with the marketing and PR team at Schoeller’s headquarters in Sevelen, Switzerland.

“As Schoeller continues its heritage of textile innovations, it is important that we relate the benefits of our solutions to our brand partners, as well as today’s active consumers,” said Schoeller CEO Siegfried Winkelbeiner. “Eleanor’s experience, energy and relationship development capabilities will no doubt keep Schoeller top of mind and approachable to all of our audiences and clients.”