Foot Locker Introduces Military Discount Program

Foot Locker, Inc. announced its partnership with Veterans Advantage to honor all who serve the nation and their families with a 20% discount delivered online, by phone and through its stores in the U.S., Puerto Rico, the U.S. Virgin Islands, and Guam…

Spenco Hires Global Sales Director

Spenco Medical Corporation has hired Jeff Antonioli as its new global sales director. Antonioli assumes direct sales management responsibility for Spenco sports, medical and occupational markets formerly held by R.C. Cruthirds, who is now V.P. Spenco Foot

Polarmax Launches Sponsorship Team

Longworth Industries, parent company of Polarmax, XGO and PMX technical base layers, introduced the Polarmax Pro Staff of athletes. Current Pro Staff members include Dean Cummings, extreme skier and owner of H2O Heli Guidess in AK, John Fulbright…

Lindsey Vonn to Promote Spyder

Spyder, the skiwear brand that's outfitted the U.S. Ski Team in performance race suits and training outerwear since 1989, entered into an agreement with America's most successful ski racer, Lindsey Vonn, to promote consumer sales of Vonn-inspire

New Balance Hires Arnold Worldwide

New Balance named Boston-based Arnold Worldwide as its global agency of record. The agency is charged with strategic and creative duties, as well as providing integration guidance for all marketing components across the company's roster agencies. “We are confident that Arnold's proven experience in sports and athletic brand advertising will help us continue to build […]

Nielsen Files Initial Public Offering

Nielsen Holdings BV, the television ratings and consumer research company, plans to raise up to $1.75 billion in an initial public offering, the company said in a securities filing. Nielsen's Expositions group runs the Outdoor Retailer, ASR and Inter