Nielsen Files Initial Public Offering

Nielsen Holdings BV, the television ratings and consumer research company, plans to raise up to $1.75 billion in an initial public offering, the company said in a securities filing. Nielsen's Expositions group runs the Outdoor Retailer, ASR and Inter

EMS Names Heads of Marketing and Merchandising

Eastern Mountain Sports Inc. announced that two of its managers have been promoted to director-level positions. Kate Lynch was named director of marketing and Marshall Merriam was named director of merchandising…

NBA Launches NBAStore.com on Facebook

The National Basketball Association announced a series of new social media activation for The Finals including the launch of the NBAStore.com on Facebook, special venues for “The Finals” on social networking platforms Foursquare and Gowalla, and fan inter

Project Cancels July Show, Names New President

Andrew Pollard was named president of the Project Global Trade Show, replacing show founder Sam Ben-Avraham, who left the show to concentrate on a new wholesale business. The show also announced it will relaunch its New York Project show in January 2011 a