Spenco Medical Corporation has hired Jeff Antonioli as its new global sales director. Antonioli assumes direct sales management responsibility for Spenco sports, medical and occupational markets formerly held by R.C. Cruthirds, who is now V.P. Spenco Footcare Division.

Antonioli joins Spenco following a 16 year career at New Balance, where he served many roles including sales rep, Central Regional Sales Manager, and National Sales Manager, Specialty.

“We are thrilled to welcome Jeff to our family at this exciting time of growth and diversity in our business,” said Tom Sraver, V.P. Sales.