Brooks Sports, Inc. is introducing its first mobile campaign around the launch of the Ghost 3 shoe. By incorporating 2D barcodes in its promotional materials, Brooks enables consumers to enter a “Host the Ghost” mobile sweepstakes to win an all-access VIP
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Luxottica’s Q2 Profits Climb 30% on Robust Sales Gains
Luxottica SpA said net profit in the second quarter rose 30% on strong sales of its Ray-Ban and Oakley brands, the rebounding U.S. market and improved profitability in both wholesale and retail channels…
RECALL: Brine Lacrosse Gloves
Brine Inc. announced the the voluntary recall of about 7,000 youth and adult Brine VIP lacrosse gloves. Screen printing ink used on the silver triad logo on the back of the glove contains excessive levels of lead, violating the federal lead paint standard
Nine West to Launch Perfume
Jones Apparel Group will add women's fragrances to the line of products sold under its Nine West brand name. Jones said it has a license agreement with Inter Parfums USA that covers making, marketing and distributing the fragrances. Terms of the deal
Nike to Pay $1.5MM To Assist Laid off Honduran Workers
Nike, Inc. has pledged to pay $1.54 million to help 1,800 workers in Honduras who lost their jobs when two subcontractors closed their factories. The agreement comes after several universities and a nationwide group, United Students Against Sweatshops, ha
NBFog Inc. Completes Bridge Financing Round
NBFog Inc., which specializes in investing & brand management for the outdoor lifestyle industry, has completed its first bridge investment round. Terms were not disclosed…
Horny Toad Names Director of Marketing
Horny Toad appointed Bobbie Parisi to director of marketing. Most recently, Parisi spent four years at KEEN as the driving force behind developing the brand's positioning of HybridLife and the award winning STAND campaign…
Sears Becomes 1st Major Retailer to Join AFIRM
AFIRM, the fitness trade group, announced that Sears has become the first retailer to join the association. Sears is the nation's largest retailer of fitness equipment, and the exclusive retailer of NordicTrack equipment in the U.S…
Warnaco Taps Former VF Exec to Head Swimwear Business
The Warnaco Group, Inc. appointed James B. Gerson, former president of V.F. Corp's Reef business, as president of its Swimwear division. …
Edwin Watts Acquires Five Golf Stores in Southeast
Edwin Watts Golf Shops, LLC acquired five retail locations from Southern Golf Partners, including stores in Albany, Ga.; Augusta, Ga.; Macon, Ga.; Ocala, Fla. and Panama City Beach, Fla. Each of the stores will be converted into full-service Edwin Watts G
Electric Bike Association Plans Events for Interbike OutDoor Demo 2010
Interbike is partnering with Light Electric Vehicle Association (LEVA) to provide new electric bicycle features at OutDoor Demo, September 20-21, 2010. The features include an eBike-only paved demo track and the Hill Climb Challenge, a spectator-friendly
VF Reports 47% Increase in Q2 Earnings, Raises Guidance
VF Corp. reported second quarter revenues rose 7% to $1.59 billion from $1.49 billion in the second quarter of 2009. Net income and earnings per share reached record levels in the quarter, with each increasing by 47%. Global revenues of The North Face and
New Balance Concept Store Opens in Dedham
New Balance opened its new concept store in Dedham, MA. The Dedham store will showcase a new design concept that highlights New Balance’s performance and technology brand story…
Outdoor Industry Piloting Eco Index
The Outdoor Industry Association's Eco Working Group will hold informational sessions during Outdoor Retailer Summer Market in Salt Lake City, UT to introduce brands, designers and suppliers to the Beta Phase 1 version of the outdoor industry's
Adidas Q2 Profit Jumps, Exceeds Estimates
Adidas released preliminary results for the second quarter that it said was “materially above market expectations.” Revenues jumped 11% currency-neutral or 19% in euro terms…