Brooks Launches Mobile CRM and Sweepstakes Program

Brooks Sports, Inc. is introducing its first mobile campaign around the launch of the Ghost 3 shoe. By incorporating 2D barcodes in its promotional materials, Brooks enables consumers to enter a “Host the Ghost” mobile sweepstakes to win an all-access VIP

RECALL: Brine Lacrosse Gloves

Brine Inc. announced the the voluntary recall of about 7,000 youth and adult Brine VIP lacrosse gloves. Screen printing ink used on the silver triad logo on the back of the glove contains excessive levels of lead, violating the federal lead paint standard

Nine West to Launch Perfume

Jones Apparel Group will add women's fragrances to the line of products sold under its Nine West brand name. Jones said it has a license agreement with Inter Parfums USA that covers making, marketing and distributing the fragrances. Terms of the deal

Nike to Pay $1.5MM To Assist Laid off Honduran Workers

Nike, Inc. has pledged to pay $1.54 million to help 1,800 workers in Honduras who lost their jobs when two subcontractors closed their factories. The agreement comes after several universities and a nationwide group, United Students Against Sweatshops, ha

Horny Toad Names Director of Marketing

Horny Toad appointed Bobbie Parisi to director of marketing. Most recently, Parisi spent four years at KEEN as the driving force behind developing the brand's positioning of HybridLife and the award winning STAND campaign…

Sears Becomes 1st Major Retailer to Join AFIRM

AFIRM, the fitness trade group, announced that Sears has become the first retailer to join the association. Sears is the nation's largest retailer of fitness equipment, and the exclusive retailer of NordicTrack equipment in the U.S…

Edwin Watts Acquires Five Golf Stores in Southeast

Edwin Watts Golf Shops, LLC acquired five retail locations from Southern Golf Partners, including stores in Albany, Ga.; Augusta, Ga.; Macon, Ga.; Ocala, Fla. and Panama City Beach, Fla. Each of the stores will be converted into full-service Edwin Watts G

VF Reports 47% Increase in Q2 Earnings, Raises Guidance

VF Corp. reported second quarter revenues rose 7% to $1.59 billion from $1.49 billion in the second quarter of 2009. Net income and earnings per share reached record levels in the quarter, with each increasing by 47%. Global revenues of The North Face and

Outdoor Industry Piloting Eco Index

The Outdoor Industry Association's Eco Working Group will hold informational sessions during Outdoor Retailer Summer Market in Salt Lake City, UT to introduce brands, designers and suppliers to the Beta Phase 1 version of the outdoor industry's