NBFog Inc., which specializes in investing & brand management for the outdoor lifestyle industry, has completed its first bridge investment round. Terms were not disclosed.

“Despite challenging economic times, our investors recognize the wealth of opportunities in the Outdoor Lifestyle industry, which is currently estimated at $1 trillion dollars. This tells us we are on the right track,” said Randy Russell, COO/CFO and avid outdoorsman. “Not only do our clients recognize the need for licensing, distribution and brand building assistance, but our investors have provided overwhelming validation by giving us the monetary tools to get the job done.”

Russell says the bridge round investment allows NBFog to focus on executing the business plan, while continuing to deliver value to its clients and investors.

Since inception, NBFog said it has secured nearly a dozen premier partners and clients, to execute licensing and product strategies in the Outdoor Industry. They include Long Leaf Camo, Strike-King, Phunware, Vicious-Fishing Inc., Final Approach, Hoppe's, Foxy Huntress, Mississippi State University, BuckScore and a joint marketing venture with Bushnell Outdoor Products. NBFog said it is in the final stages of drafting agreements with several other companies and will be announcing these agreements as they are completed.

NBFog is focusing its strategies and activities, initially, toward companies in the Hunting, Fishing, Shooting Sports, Camping and other Active Outdoor Recreation industries that desire to extend their brands beyond their current product offerings and/or abilities. NBFog Inc. is based in Austin, Texas, with offices in Salt Lake City, Utah, and Oxford, Mississippi.