The Outdoor Industry Association's Eco Working Group will hold informational sessions during Outdoor Retailer Summer Market in Salt Lake City, UT to introduce brands, designers and suppliers to the Beta Phase 1 version of the outdoor industry's Eco Index and encourage participation in its pilot testing program this fall.

The Eco Index pilot program is open to all outdoor companies
and will begin in late August 2010. 
Several workshops at OR will provide those interested with the necessary
background and guidance on the pilot program: please RSVP at the Outdoor
Industry Association events page.  A
series of webinars will also be held throughout the fall for pilot program

Feedback will be gathered from pilot program participants
via the Eco Index website as well as through the webinar series, with the Phase
1 Index scheduled for formal release in early 2011.

A first for the outdoor industry, the Eco Index is designed
to help companies benchmark and measure their environmental footprint, allowing
them to identify areas for improvement and make informed sourcing and product
life cycle decisions.  In development
since 2007 by the Eco Working Group, a volunteer industry committee including
more than 100 outdoor companies, the Eco Index tool encompasses guidelines,
performance indicators, footprint metrics and a comparative scoring system
against a six-stage lifecycle approach.

“Enhancing transparency within the supply chain and
speeding the adoption of best business practices are two of our goals for the
Eco Index initiative,” explained Amy Roberts, Vice President of Government
Affairs, Outdoor Industry Association.  “The
Eco Index framework is modular, so companies can start small and work their way
through it as they are able based on their level of knowledge and resources.”

The success of the outdoor industry is directly linked to
the health of the planet and the continued existence of places to play
outside.  The industry has a
responsibility to lead the charge toward implementing more sustainable business
practices that protect the livelihood of the industry: the environment.

Suppliers, brands, and retailers alike are facing increasing
pressure to reduce the impact of their products throughout the product life
cycle.  The Eco Index provides guidance,
methodology, and tools for outdoor companies to assess their current practices
and prioritize their efforts to implement more sustainable solutions.  For outdoor retailers in particular, another
challenge is wading through the wide variety of brand-specific sustainability
measurement systems and labels currently in existence.  The Eco Index will provide retailers with a
common language to identify the environmental impacts of the products and
brands they carry.

“I think so many companies want to do the right thing
environmentally but not every company has the ability to understand what the
right thing is.” remarked Jill Dumain, Director of Environmental Strategy
at Patagonia and Chair of the Eco Working Group Advisory Council.  “We've been able to bring together the
best minds and the best ideas and come up with an index that is really
progressive and that everyone has agreed upon. Partners along the supply chain
can work towards the same goal and change within the industry will happen at a
quicker rate.”

The Eco Index initiative has been facilitated by Zero Waste
Alliance (ZWA), a Portland, Oregon-based 501(c)(3) non-profit focused on
developing standards, tools and practices that lead to a more sustainable
future.  The Portland Development
Commission has provided critical financial support for the Eco Index.  The Eco Index beta website,, has been developed by California-based SourceN and Oya