BSN Sports has completed the acquisition of Indianapolis-based team sports dealer Em-Roe Sporting Goods…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
AAI Signs Olympic Gymnast as Brand Ambassador
American Athletic, Inc. has signed a multi-year endorsement deal with Olympic gymnast Sam Mikulak…

Under Armour Celebrates Jordan Spieth’s Masters Win
Under Armour took little time to honor Jordan Spieth's dominating win at the Masters. Shortly after the tournament ended, the front page at UnderArmour.com included a picture of Spieth with the proclamation “He's Just Getting Started.”…
Reebok to Sponsor JJ Watt
Reebok has partnered with Houston Texans defensive end and NFL Defensive Player of the Year JJ Watt to inspire and motivate people everywhere to reach their full potential through fitness…
Dick’s SG Sets Grand Opening in Moline, IL
Dick's Sporting Goods will be opening its 25th store in Illinois at South Park Mall in Moline…
Amazon Acquires Shoefitr
Amazon.com, Inc. has acquired Shoefitr, a developer of a 3D technology designed to match shoppers with shoes that would best fit their individual foot…
PSG’s Q3 Boosted by Easton and Bauer
Performance Sports Group Ltd. widened its loss in its third quarter ended Feb. 28, to $16.8 million, or 26 cents a share, from $10.3 million, or 14 cents, a year ago. But the parent of Bauer and Easton netted a profit against a loss before special items t
Scheels Opens Store in Minnesota
Scheels held a grand opening this past weekend for a new Scheels All Sport store at the Apache Mill in Rochester, MN…
Etnies Presents the Sheckler Foundation’s 6th Annual Skate for a Cause
Etnies will partner with The Sheckler Foundation to present the 6th Annual Skate for a Cause at the Etnies Skatepark of Lake Forest, CA…

Fila USA Settles Chuck Taylor Sneaker Trademark Fight
Fila USA Inc. reached a settlement with Converse Inc. to settle trademark infringement claims, joining H&M, Ralph Lauren and other fashion brands accused of infringing on trademarks that cover the look of the Chuck Taylor shoe…

Patagonia Promotes Williams to Chief Product Officer
Patagonia CEO Rose Marcario announced the promotion of Lisa Williams to chief product officer…
TRX Launches Consumer Brand Campaign
TRX, maker of fitness training programs, education and equipment for professional trainers and fitness athletes, has launched “Better,” a consumer-focused brand campaign featuring a an inspirational video manifesto…

RxSorbo Has Successful Publicity Campaign
The walking shoe insole company RxSorbo launched a highly successful online campaign last quarter…

Vasque Aligns with Ultrarunner Krissy Moehl
Vasque has partnered with ultrarunner, race director and all-around goodwill ambassador for the trail running community Krissy Moehl…

Allen Edmonds Collaborates with Jack Nicklaus
Allen Edmonds collaborated on a line of golf shoes with golf legend Jack Nicklaus…