The walking shoe insole company RxSorbo launched a highly successful online campaign last quarter…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Patagonia Promotes Williams to Chief Product Officer
Patagonia CEO Rose Marcario announced the promotion of Lisa Williams to chief product officer…
Vasque Aligns with Ultrarunner Krissy Moehl
Vasque has partnered with ultrarunner, race director and all-around goodwill ambassador for the trail running community Krissy Moehl…
TRX Launches Consumer Brand Campaign
TRX, maker of fitness training programs, education and equipment for professional trainers and fitness athletes, has launched “Better,” a consumer-focused brand campaign featuring a an inspirational video manifesto…
The Buckle’s Comps Inch Up 0.7 Percent in March
The Buckle, Inc. announced that comparable store net sales, for stores open at least one year, for the five-week period ended Apr. 4, 2015 decreased 0.5 percent…
Chaco Adds New England Rep Team
Chaco continues to expand its sales team with the addition of Hawk Associates in New England…
Allen Edmonds Collaborates with Jack Nicklaus
Allen Edmonds collaborated on a line of golf shoes with golf legend Jack Nicklaus…
Keds Introduces Taylor Swift Tour Collection
Keds is kicking off its participation as an official tour sponsor of Taylor Swift's The 1989 World Tour with a new collection of limited edition sneakers…
Swix Supports Canadian National Ski Team
Swix has inked a five-year deal to supply all training and racing apparel for the Canadian National Ski Team…
Reebok Supports Best Ranger Competition
Warson Brands, official licensee of Reebok military footwear, is providing Reebok military boots to all 102 contestants of this year's Best Ranger Competition. The Reebok brand is new to the military market…
AAFA Hosts Strategic Sourcing, Customs, and Logistics Integration Conference
Sourcing trends, customs policies, logistics challenges, and global expansion will be among topics of discussion at the American Apparel & Footwear Association’s Strategic Sourcing, Customs, and Logistics Integration Conference in Washington, D.C. n
Kara Goucher Appoints ModCraft as Agency of Record
Kara Goucher and ModCraft entered into a partnership. ModCraft will act on behalf of Goucher, one of the most popular female athletes, as business manager, publicist, brand communicator and agent…
Live Out There Hires VP Sales and Marketing
Live Out There, one of Canada’s leading outdoor e-commerce retailers, hired Jeffrey Talajic as vice president, sales and marketing, effective immediately. Talajic comes from Montreal’s Frank & Oak…
HanesBrands Closes Knights Apparel Acquisition
HanesBrands acquisition of Knights Apparel from Merit Capital Partners closed as expected on April 6 in an all-cash transaction that values Knights at approximately $200 million on an enterprise basis. Knights sells apparel under license from colleges and
Enu to Sponsor American Rugby Pro Training Center
American Rugby Pro Training Center that Trovita Health Science, the makers of the Enu nutritional shake, as an official nutrition partner of the Little Rock rugby facility…
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