RxSorbo, a leading online retailer of top-rated walking shoe insoles, launched an online publicity campaign last quarter leading to an increase in Google rankings and an increase in views at the brand's website.

“The publicity campaign definitely managed to raise awareness about our top-rated line of walking shoe insole products” explained RJ Yozwiak, Manager of RxSorbo. “We experienced a great rate of press release replication, picking up an increase of over 200 pages that can be found on Google, all told.”

RxSorbo is the source for Sorbothane Shoe insoles (shoe inserts). Sorbothane uniquely absorbs up to 94.7 percent of impact shock, according to the company, with RxSorbo used by many to treat foot maladies from Plantar Fasciitis to Morton's Neuroma, metatarsalgia and many other conditions.