Everlast Worldwide is opening all three of its first U.S. brand stores in Florida. The stores will showcase boxing and mixed martial arts gear, alongside its new line of fitness apparel for men and women…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Under Armour Celebrates Jordan Spieth’s U.S Open Win
Under Armour celebrated the U.S. Open win by Jordan Spieth, the 21-year-old golfer's second major in a row…
Nike Ad Celebrates Cavaliers’ Unlikely Run
Nike ran a full-page ad in the Cleveland Plain Dealer celebrating LeBron James and the Cleveland Cavaliers' run in the NBA playoffs…
Adidas Renews Agreement with Eastern Michigan Athletics
The Eastern Michigan University Department of Athletic and Adidas announced a new contract that extends their partnership through the 2021-22 athletic season…
Fitbit’s IPO Sizzles
Proving many of its critics wrong and highlighting the hot prospects for the health-tracking device category, Fitbit last week made a huge splash in its initial public offering…
Dwyane Wade Partners with Naked Brand Group
Wade Enterprises, LLC and Naked Brand Group, Inc. announced a partnership between Miami Heat star Dwyane Wade and Naked, the fashion and lifestyle brand…
New Balance Extends Agreement with Tennis Player Milos Raonic
New Balance and Canadian tennis star Milos Raonic announced the signing of an exclusive sponsorship deal that will extend and strengthen Raonic's relationship with the New Balance brand…
Speedo Signs Missy Franklin
Speedo USA, a division of PVH Corp., announced that five-time Olympic medalist, holder of two individual world records and competitive swimming superstar Missy Franklin has joined Team Speedo, marking her first endorsement since becoming a professional sw
Colt Files for Bankruptcy, Plans Sale
Colt Defense LLC, filed for Chapter 11 bankruptcy protection after failing to win the support of bondholders for a debt-restructuring agreement. The 179-year-old firearms manufacturer famous for making “the gun that won the west,” has secured
House Narrowly Passes TPA Trade Bill
The U.S. House of Representatives on Thursday took the first step toward resuscitating the White House’s trade agenda by passing legislation granting President Obama fast-track authority…
Riddell Launches Smarter Football Commitment Initiative
Riddell has launched an equipment grant as part of its Smarter Football Commitment that calls on players, coaches, parents and fans to take an active role in supporting safe play in the sport of football…
Brooks Appoints Leo Burnett as Advertising Agency
Brooks Running Company appointed Leo Burnett as its global creative agency of record…
NBA Finals Delivers Record TV Ratings
The NBA Finals produced record viewership for ABC while also giving the league its best results in retail and digital categories…
Smith and Wesson Q4 Beats Plan, Outlook Disappoints
Smith & Wesson Holding Corp. reported earnings for the fourth quarter that came in at the top end of its updated guidance. But earnings for the period still trailed year-ago levels…
Kevin Plank Moves To Keep Control At Under Armour
In a move aimed at keeping founder and CEO Kevin Plank in control the company, Under Armour's board of directors last week agreed to create a new class of stock without voting rights. The company plans to issue up to 400 million Class C shares in a t
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