New Balance announced the signing of Wimbledon Juniors Champion Reilly Opelka as the latest addition to New Balance’s growing team of elite tennis players…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Nike’s 11-Year Deal with Michigan Worth $169M
Nike's new deal with Michigan is valued at $169 million, university officials announced. The 11-year contract begins Aug. 1, 2016 and runs through 2027, with a school option to extend it to 2031. As reported last week, Nike will replace Adidas as the
STX and Play It Forward Sport Announce Semi-Professional Women’s Lacrosse League
Baltimore-based STX LLC, the maker of lacrosse, field hockey and ice hockey equipment, has partnered with Play It Forward Sport Foundation to launch the United Women’s Lacrosse (UWLX) league, a semi-professional, post-collegiate women’s lacros
Boston Mayor Celebrates Converse Rubber Tracks Opening
Boston Mayor Martin J. Walsh visited the Converse Rubber Tracks Studio at Converse's world headquarters on Lovejoy Wharf to show his support for local musicians…
World Industries Signs Anthony Shetler
GVS America (GVS), owners of the heritage skate brand, World Industries, re-launched its skate team with former World Pro, Anthony Shetler…
Fitbit Partners with The San Francisco Marathon and Destination Races
Fitbit Inc. has formed new partnerships with The San Francisco Marathon and Destination Races…
TriggerPoint Debuts Online Education Platform
TriggerPoint Performance, a division of the Implus Corporation, released an online education platform at this year’s IDEA World Fitness Convention. Featuring updated content and educational videos, the new platform is a direct result of TriggerPoint
Nathan Honors International Distributors
Nathan, maker of hydration, visibility and performance gear, has honored partners in Scotland and The Netherlands as distributors of the year for growing the brand…
Scarpa Creates Climbing Category Manager Role
Scarpa North America hired Mark Busby to fill the newly created position of Climbing Category Manager…
Asics World Series of Beach Volleyball Expands Media Reach
Asics World Series of Beach Volleyball (Asics WSOBV) has partnered with Horizon Media to expand and engage audiences for the largest international beach volleyball event in the world outside of the Olympic Games…
ICSC Survey: In-Store Experience Still Desired for BTS Shopping
The International Council of Shopping Centers' Back-to-School (BTS) Consumer Spending Survey found consumers still prefer physical stores for BTS shopping, with 83 percent of their purchases involving physical stores, including 7 percent of purchases
Callaway Signs Julien Brun
Callaway Golf reached a staff pro agreement with former college golf phenom, Julien Brun…
Fitbit Earns Bullish Initial Reports from Wall Street
Fitbit's stock was labeled a “buy” by a number of Wall Street analysts as the quiet period expired following its June 18 IPO. The stock's price has already more than doubled…
Smith Appoints Cale Meyer as Promotions Manager
Smith, which makes sunglasses, goggles and helmets for snow sports and other outdoor activities, has appointed Cale Meyer as Promotions Manager…
Under Armour Campaign Promotes New Bra
Under Armour latest “I Will What I Want” campaign promotes the brand's three-level sports bra with spots featuring Misty Copeland, Gisele Bündchen, Lindsey Vonn, Kelley O’Hara and Brianna Cope…
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