In a show of support for local music artists, Boston Mayor Martin J. Walsh visited the Converse Rubber Tracks Studio in Boston at the company’s World Headquarters on Lovejoy Wharf.
Officially opened on Wednesday, July 1, Converse Rubber Tracks provides emerging New England artists the opportunity to record their original music alongside a team of experienced engineers and producers, at no cost.
Converse President and CEO Jim Calhoun escorted Mayor Walsh on a special tour of the Converse Rubber Tracks studio and Converse’s 214,000-square-foot headquarters, which opened its doors in April 2015.
The building sits on three-quarters of an acre of publicly accessible waterfront space and includes Converse’s 10-story office, the Converse at Lovejoy Wharf retail store and the third permanent Converse Rubber Tracks recording studio, all serving collectively as the brand’s main hub in their mission to unleash creativity.
Established in 2011, Converse Rubber Tracks is a multifaceted global music platform that provides emerging artists the opportunity to unleash their creative spirit. Converse Rubber Tracks recording studios connect artists with experienced engineers to create original music in a professional studio, at no cost. The program includes permanent studios in Brooklyn, Sao Paulo and Boston, along with various Converse Rubber Tracks pop-up studios hosted around the world. Converse Rubber Tracks Live is a free, live music series that takes a Converse Rubber Tracks recording artist to the stage, handpicked by a renowned headliner. The digital extension of the program is the award-winning Converse Rubber Tracks Sample Library, a growing online collection of high-quality audio samples available to musicians globally, free of charge. For more information, please visit: www.converse.com/rubbertracks.