Smith, which makes sunglasses, goggles and helmets for snow sports and other outdoor activities, has  appointed Cale Meyer as Promotions Manager.

A native of Bend, OR with a passion for snowboarding, Meyer will be responsible for overseeing the development of snow and outdoor sports strategies and initiatives, in addition to managing the brand’s ski and snowboard athletes. He will work from the brand's marketing headquarters in Portland, OR.

After receiving a degree in Business Administration with a concentration in Marketing, Meyer served as Marketing Manager at Airblaster Outerwear for the past five years. He brings a fresh creative perspective rooted in authentic industry experience to his new position at Smith.

“Cale brings an energy for the role and a respect from the snow community that makes him an ideal addition to the Smith family. As part of our dedication to our snow heritage, Cale will continue Smith’s support of those who helped create what the brand is today,“ said Eric Carlson, Smith global design and marketing director.