Nike received the most brand exposure value during NBC's final-round broadcast of the 2007 U.S. Open Championship on June 17, according to by Relay Worldwide's Brand Exposure Analysis. Nike, with almost $2.1 million in broadcast exposure value,
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Nike Tops U.S. Open Brand Exposure
Nike received the most brand exposure value during NBC's final-round broadcast of the 2007 U.S. Open Championship on June 17, according to by Relay Worldwide's Brand Exposure Analysis. Nike, with almost $2.1 million in broadcast exposure value,
Heckmann Forms Buyout Firm
Richard Heckmann, who will soon resign as CEO of K2 Inc. with its sale to Jarden, has formed a new buyout firm called Heckmann Corp. The new company intends to sell 62.5 million shares of stock for $8 each, or $500 million, according to a filing with the
TAKKLE Signs Strategic Partnership with MSL Sports
TAKKLE, Inc., the premier online social network for high school sports, announced a partnership with MSL Sports, which organizes combines for high school football players across the country. Through its many combines, MSL Sports compiles performance data
VF Corp to Close RP Printing
VF Corp. will close a printing company it bought through its takeover of Majestic Athletic, leading to the layoff of 80 employees. VF bought family-owned Majestic Athletic in February…
Nike Inks Deal with Greg Oden
Nike confirmed that it had signed an endorsement deal with Greg Oden, the 7-footer who is expected to be the top pick in the June 28 draft. Terms of the multiyear deal were not disclosed. Kevin Durant, who is also vying to be the top draft pick, has not o
Russell Athletic/Atlanta Falcons Partner Up
Russell Athletic and the Atlanta Falcons announced an agreement that designates Russell Athletic as an official sponsor of the Falcons. The four-year agreement includes title sponsorship of the team’s three-week pre-season training camp at its in-season t
Reef Launches Girls Swim, Sportswear and Footwear
Reef officially launched a collection of girls’ swim, sportswear and shoes. The surf brand's first head to toe program for girls will first hit retail in late 2007. It is Reef's first major category extension since the women’s sandal line debute
Nike Exec Larry Miller Named Portland Trail Blazers President
Nike Exec Larry Miller has been named team president of the Portland Trail Blazers. Miller spent ten years at Nike, Inc. most recently as Vice President and General Manager, Basketball…
VF Corp. Eyeing More Acquisitions
VF Corp. plans to keep up its pace of acquisitions with a keen eye on outdoor and sportswear brands that cater to women, its chief executive said at the Reuters Consumer and Retail Summit in New York…
Major League Soccer Unveils ‘Verano MLS’
Major League Soccer announced the addition of yet another component to the League's successful Hispanic grassroots lineup, Verano MLS (MLS Summer). Working closely with select MLS teams, the six-week summer program will provide a weekly soccer playin
Global Brands Named Licensing/Retail Partner for the PGA TOUR
Global Brands Group has been named international licensing representative and retail partner for the PGA TOUR throughout Europe, Asia (excluding Japan), Mexico and South America. Global Brands also selected XP Events to handle all on-site merchandise conc
Cabela’s Closes $60M Debt Offering
Cabela's Incorporated sold $60 million aggregate principal amount of its 6.08% senior notes due 2017 in a private placement to qualified institutional buyers. The company intends to use the proceeds from the offering for new retail store expansion, i
FansEdge Ranked 39th Fastest Growing E-tailer
FansEdge, Inc., the internet division of Dreams, Inc., landed at number 39 on the 2006 “Top 500 Fastest Growing Retailers” list from industry bible, Internet Retailer Magazine. FansEdge, with the complement of all of its web properties, achieved a growt
Puma Names PPR CEO to Chairman of Supervisory Board
Puma said the chief executive of PPR SA, the French company acquiring Puma AG, was named chairman of the athletic apparel maker's supervisory board…