Asics America Corporation announced a new partnership with Girls on the Run, the physical activity-based youth development program for girls in third through eighth grade…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
STX Signs Germany Field Hockey Star
STX LLC signed its first German women’s national field hockey player, Nina Hasselmann…
Under Armour Brings Back Jamie Foxx for Curry Two Campaign
Under Armour, Stephen Curry and Jamie Foxx have teamed up again in a new campaign to launch the Curry Two shoe from Under Armour.
Oboz Moves to New Headquarters
Oboz, the outdoor footwear company, moved to new, larger headquarters in Bozeman, MT…
Saucony Launches Everun Campaign for NYC Marathon
Saucony will launch Everun, its new cushioning technology, with the brand’s biggest marketing launch to date. The introduction will coincide with the retail launch of the Triumph ISO 2 and Guide 9 at the New York City Marathon…
Newton Running Undergoes Restructuring
Newton Running has let go of 14 people from its Boulder, CO headquarters and its sales and tech rep force across the country, according to a report on competitor.com…
Dick’s SG Sets Grand Openings for Five Stores
Dick's Sporting Goods set grand opening festivities for the opening of five stores. The store will open in: Muskogee, OK; Sevierville, TN; Las Vegas, NV; Cerritos, CA and Glendale, CA…
Adidas Adds Activity Tracking Capability to FIT SMART
Adidas announced an update to its FIT SMART fitness band, adding activity tracking for the first time…
Technical Knockout Signs License for Cold Weather Accessories
Technical Knockout Inc., the maker of health and fitness equipment, signed a license with Gertex covering headwear, and cold weather accessories…
Woolrich Appoints Director of Sales
Woolrich, Inc. appointed Kyle Kilcherman as its new director of sales. Kilcherman previously held senior level sales management positions with Helly Hansen, High Sierra Sport Company and Stack-on Products…
Flip Flop Shops Acquired by Cherokee Global Brands
Cherokee Global Brands has acquired Flip Flop Shops, a leading franchise retail chain selling a wide range of flip flops, casual footwear and accessories…
Laird Hamilton Launches Surf Line
Laird Hamilton, big-wave surfer, launched Laird Apparel LLC, a business venture between three core partners: Chief Creative Officer William Cawley, President Tim Garrett and Hamilton…
Reebok to Sponsor UFC Middleweight Champion
Reebok announced its newest partnership with undefeated UFC(R) Middleweight champion, Chris “The All American” Weidman…
Sports Authority to Hire 3,500 Associates this Holiday Season
Sports Authority will hire 3,500 temporary associates for the 2015 holiday season. All Sports Authority locations will begin hiring in mid-October…
Coleman Partners with National Park Foundation
Coleman announced its continued commitment to drive youth and families outdoors through a multi-year partnership with the National Park Foundation for the Find Your Park movement…
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