Woolrich, Inc. appointed Kyle Kilcherman as its new director of sales.

Kilcherman will be responsible for North American wholesale apparel sales, working closely with the company’s field sales reps, wholesale accounts, and internal management team to expand sales for the brand, celebrating its 185th anniversary this year.

“Kyle brings a wealth of experience in the outdoor and sporting goods industry to the Woolrich family,” said Patrick Nebiolo, general manager at Woolrich. “He shares our vision of representing Woolrich as a premiere outdoor lifestyle brand and iconic American apparel pioneer.”

Kilcherman previously held senior level sales management positions with Helly Hansen, High Sierra Sport Company and Stack-on Products. He also worked as a field sales rep with Nike Golf and played on the professional golf tour for several years after obtaining a bachelor of science degree from The University of Michigan.