European Outdoor Group Explores End of Life Options

Sustainability Working Group, part of the European Outdoor Group, is seeking the first ever industry wide End of Life solution. An End Of Life Options Committee (EoL Committee) has been formed and is being chaired by Adrian Huber from the Mammut Sports G

Dynafit to Sponsor Greg Hill

Dynafit announced that ski mountaineer Greg Hill has become a Dynafit brand ambassador and sponsored athlete. A long-time Dynafit user, Hill will ski on the complete Dynafit system of skis, boots, and bindings for all of his backcountry ski adventures…

Kahtoola Hires Reps

Kahtoola, the maker of performance footwear traction and snow travel systems, announced the hiring of three new sales representatives, Patrick Barczewski for the Rocky Mountain region, Jason Jennens for Western Canada, and Joe File for the Midwest…

NOAA Predicts El Niño for 2009/10 Ski Season

According to the National Oceanographic and Atmospheric Administration (NOAA), the climate is in an “El Niño” condition now and that condition is expected to last through Winter 2009/10. Both 1995/96 and 2005/06 were El Niño winters and participation lev

UW royalties top $1 million; Nike/EA Sports Recognized

The University of Washington announced that its annual trademarks and licensing royalties surpassed $1 million for just the second time in the history of the institution’s licensing program and the first time in over a decade. Final royalty revenues

Frogger Hires PR Firm

Frogger, the golf accessories firm, named CGPR as its public relations agency of record for media relations, social media and trade show support…

H2O Audio Names NEW CEO

H2O Audio, the maker of waterproof/sweatproof headphones and accessories for athletes, named John Paul Cavanaugh as chief executive officer, effective immediately. As part of an overall growth strategy heading into 2010, Cavanaugh will replace Kristian R

Pedro’s Hires Global Operations Director

Pedro’s, the maker of bicycle tools, lubricants and care products, announced the hiring of Matthew Simpson as its Global Operations Director. Simpson possesses 14 years’ experience working for top brands within their respective industries, lik

Jupa Sports Names VP, Sales

Nérée Arsenault, president and chief executive officer of BOYZ Inc., announced the appointment of Robert Langlois to the position of vice-president sales for JUPA SPORTS (Jupa, D2, Badbones and Blue Icon), a division of BOYZ Inc. Langlois was formerly vic