Jetboil, Inc., known for its outdoor cooking systems, has partnered with HFS Communications to further promote the Jetboil brand through public relations. HFS will be tasked to continue to promote the Jetboil brand and innovative cooking products to the core outdoor and new consumer groups through traditional media relations, social media, tradeshows, events and grassroots opportunities.
“Jetboil is a fast growing brand within our core outdoor markets and we believe the time is right to generate visibility beyond our core outdoor consumer as well,” said Perry Dowst, CEO of Jetboil. “HFS brings experience in the outdoor, home and design industries that will help spread the Jetboil name to a wider consumer base. We are excited to be working together to promote our brand and product line.”
In addition to promoting the Jetboil brand and product line, HFS will also promote the Fozzils brand, an innovative line of flat-packing plates, bowls and utensils.
