Total Apparel Group, which has launched the FIFA collection, has hired
Blue Entertainment Sports Television as a marketing and sponsorship consultant. Total Apparel Group also plans to re-introduce the Kappa sportswear line in the United States.
Financial terms of the multi-year agreement were not disclosed.
BEST, a division of Louisville-based Blue Equity LLC, will integrate Total Apparel Group’s marketing with the sporting events it produces. Also, some of the athletes and entertainers whose careers are managed by BEST will be involved in marketing Total Apparel Group products.
BEST represents NFL players Santonio Holmes, DeAngelo Hall, Reggie Bush and Percy Harvin, and NBA players Shawn Marion and Rasheed Wallace. The company also represents tennis players Melanie Oudin, Victoria Azarenka, Caroline Wozniacki and the ATP’s No. 1 doubles tennis team of Bob Bryan and Mike Bryan.
Sporting events produced by BEST include several ATP tennis events, the Boston Marathon, Rock ’n Racquets, the Superstars Competition, Ice Wars, the World Cup of Softball, the Hall of Fame Showcase college basketball event, and several three-on-three basketball and football tournaments.
