ASICS Europe B.V. has appointed Alistair Cameron to the newly created position of executive vice president sales and marketing. Cameron was  formerly cirector of Clark's Women's Business UK/International.

Cameron is a former European general manager for Speedo International and New Balance. He left his role as managing director for Europe, the Middle East and Africa (EMEA) for New Balance in March 2007 and most recently has worked at Clarks.

He joins Asics Europe in mid-October with a goal to to further strengthen the brand and to execute ASICS’ growth plans for Europe, Middle East and Africa.