SportsOneSource Group, as part of the company’s recent growth and increasing trade-consumer outreach, has expanded its social media presence across multiple channels…
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
MSR Names Sanders Category Director for Stoves
Mountain Safety Research (MSR) named Doug Sanders category director for stoves. In his new role, Sanders will oversee all facets of product research, development and go-to-market strategies…
SportsOneSource Named New Platinum Sponsor of Outdoor Foundation’s Outsiders Ball
The Outdoor Foundation announced that The SportsOneSource Group, the leading Internet portal for the active lifestyle industry, has signed on as a Platinum Sponsor of the 2015 Outsiders Ball…
Verde Brand Hires Outdoor Veteran Christina Erb LoVullo
Verde Brand Communications, a full-service, integrated public relations, marketing and consulting agency, announced the addition of veteran outdoor industry professional Christina Erb LoVullo…
RootsRated Eyes Growth with New COO Hire
RootsRated.com, an online guide to local outdoor adventures launched by several outdoor specialty retailers, hired a tech executive with startup experience as its COO…
The SportsOneSource Group Completes Office Consolidation
The SportsOneSource Group has completed a two-year process transitioning its former Charlotte, NC, headquarters to Louisville, CO…
Outdoor Research Hires Erika Canfield as Director of Marketing
Seattle's Outdoor Research hired Erika Canfield as its new director of marketing…
The SportsOneSource Group Partners with Coleman and Outdoor Foundation
The SportsOneSource VP of Business Development and Market Insights Neil Schwartz to speak at Alive and Aspirational Panel, Friday Morning at Outdoor Retailer Summer Market…
Avex Fills Two New Manager Positions
Avex, a leading reusable water bottle brand for outdoor adventurers, expands its team with the hire of Colleen Nipkow to Marketing and Communications Manager and Allaina Jeffreys to Creative Manager…
HumanX Signs CrossFit Athlete Lindsey Valenzuela
Elite level CrossFitter, Lindsey Valenzuela brings strength, power and spirit to HumanX by Harbinger…
Mystery Ranch Offers New Pack Line to Select Dealers for First Time
Mystery Ranch plans to open to 100 specialty retail accounts in the outdoor specialty channel in North America in the coming year…
Unifi Expands Repreve Recycling Center
Unifi, Inc. celebrated the groundbreaking of an 85,000-square-foot addition to its Repreve Recycling Center, which recycle PET bottles to create nylon yarns that are widely used by outdoor and athletic apparel brands…
Outdoor Retailer Moves Winter Market Dates
Emerald Expositions has moved up the date for Outdoor Retailer Winter Market 2016 by two weeks to Jan. 7-10 in a bid to avoid competing against the Sundance Film Festival for housing and the Martin Luther King Jr Holiday for the attention of retailers. Th
Yakima to Invest $20.1 Million in New Headquarters
Yakima Products Inc. plans to invest $20.1 million to purchase an 89,000-square-foot building in Lake Oswego, OR for its headquarters…
Yakima Shifts ORSM Budget to Direct Event
Yakima Products made it official over the last two weeks that it would not be exhibiting at Outdoor Retailer Summer Market in Salt Lake City in August…
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