RootsRated.com, an online and mobile resource for “where to go outdoors,” announced the recent hire of COO Jasdeep Garcha.
“As RootsRated enters a new stage of growth, Jas will play a critical role,” said RootsRated Founder Fynn Glover. “With his background in engineering, due to his time at Microsoft and venture-backed Lolli and Pops, Jas has developed tremendous operational understanding as it relates to building communication processes throughout an organization of developers, editors, marketers and sales. He’s passionate about the RootsRated mission, an avid backpacker and we're thrilled he's joined the team.”
Founded in 2012, RootsRated.com strives to make outdoor discovery easy. RootsRated.com looks to harnesses the collective expertise of high-level local runners, skiers, riders, paddlers and climbers, sharing the thrills of outdoor recreation through stories and curated destination reviews about the best trails, runs, routes, crags and more. By tapping local insights and knowledge, RootsRated.com positions itself to make outdoor discovery simple, trustworthy and inspiring.
“The clarity of RootsRated's vision to inspire the next generation of conversations around the outdoor lifestyle compelled me to join the team to help supercharge that effort,” said Garcha. “The tremendous growth RootsRated has seen over the last year has validated the direction we're running towards, and as COO, I'm excited to scale our efforts at the intersection of technology, content, and retail to reach even larger audiences.”
The RootsRated platform connects people and brands with original content about outdoor experiences. The company also provides sponsored content and subscription-based content licensing to major brand partners in the outdoor, travel and healthcare industries, including Marmot, Merrell, Outdoor Research, Utah Office of Tourism, BlueCross BlueShield of Alabama, and OrthoCarolina. As brands come under increasing pressure to act as publishers, RootsRated empowers marketers to engage in localized conversations through content that informs and inspires a healthy, outdoor lifestyle. The team consists of 11 employees with 3 full-time engineers, and is steadily growing.
