Outdoor consumers who have grown accustomed to Sierra Trading Post’s (STP) website touting consistent 60-, 70- and 80-percent off deals have begun hearing a different tune from the discount outdoor retailer.
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Jordan Brand #TBTs To Space Jam With New Collection
As a throwback to the 1996 film Space Jam, Nike’s Jordan Brand will release a new collection that honors the movie’s 20th anniversary, along with a globally integrated campaign to introduce the movie to a new audience.
Trail Runners Lace Up For More Adventures, Less Races
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U.S. House Passes Outdoor REC Act
The bill, which now moves to the U.S. Senate, would shine a greater spotlight on economic effects of the estimated $646 billion outdoor industry.
Outdoor Retailer Backwoods Files For Bankruptcy
With 10 locations across Texas, Oklahoma, Kansas and Colorado, the retailer faced declining sales amid competition from online and big-box stores as well as pressure from a slew of other bankruptcies in the space.
The Retail Holiday Bigger Than Black Friday
China’s Singles’ Day on November 11 has become a retail goldmine, thanks to a jolt from Alibaba Group.
Making Sense Of The New Trade-Show Calendar
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By The Numbers, Week Of November 7
The leading figures from this week’s news in the active lifestyle space.
Outdoor Retailer, SIA Wrangle Over Trade-Show Schedule
Officials with both organizations have been in communication, but have yet to come to an agreement on how best to schedule the trade-show calendar.
SIA Responds To New Outdoor Retailer Schedule
In a letter to the industry, SnowSports Industries Americas President Nick Sargent responded to Outdoor Retailer’s recently announced changes to its trade-show calendar, expressing concerns that the schedule still stretches retailers thin.
Adidas Recharges With Reigning Champ Collab
That’s right. This is the first collection in which Reigning Champ created products for women.
Outdoor Retailer, Grassroots Agree To New Trade Show Schedule
The biggest change comes at Outdoor Retailer, which, starting in 2018, will move its Summer Market trade show to June and Winter Market to November.
Nike Locks Down Cristiano Ronaldo In Contract Extension
Nike is putting a ring on it with worldwide soccer star Cristiano Ronaldo.
Saucony Launches Personalized Training App ‘Stride Lab’
“To keep runners running, it’s not enough to get them in the right shoe; we need to help them build better running bodies,” said Spencer White, head of the Saucony Human Performance & Innovation Lab.
GoPro Blames Bad Q3 On Production Issues; Predicts Return To Profit
Even if GoPro gets past its manufacturing issues, can its new suite of hardware and software re-ignite the action-camera category?
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