Author: Teresa Hartford

Lululemon announced it would begin to make yoga accessories from Mylo material—a mushroom-derived material. “As a premium athletic brand, having innovative and proprietary fabrics and other materials that help guests feel their best to perform their best is something we’re proud of,” said Sun Choe, chief product officer, Lululemon. “Sustainable innovation will continue to play […]

The Waterman’s gala returns for an in-person event scheduled for August 14, 2021, at The Ranch at Laguna Beach. The Surf Industry Manufacturers Association (SIMA) will honor four-time world champion and 2021 Olympian Carissa Moore as Waterman of the Year; musician, artist and ocean environmental brothers Ben, Joel and Peter Harper as Environmentalists of the […]

Deckers X Lab released its BA DA DA (based on the Zulu word for sandal). Part of its KO-Z line of footwear, the sandal features an asymmetrical strap for a more secure fit and a meta-rocker midsole for mobility, flow and comfort. The sandal offers a soft toe post, and its hemp construction aids in […]

Hologenix announced that its R&D team had found a way to embed its flagship product, Celliant, into fibers that allow those fibers to be pure white, expanding the potential application of Celliant. Making pure white possible also makes delicate pastel fabrics possible or any color. Pure white Celliant still captures and converts body heat into […]

Igloo and Sanrio released a collection of Little Playmate coolers, soft coolers and drinkware with Hello Kitty and Friends embellishments. This collection features six new styles and includes the first Igloo stainless steel can tumblers and cooler bags. “We always love teaming up with Sanrio,” said Brian Garofalow, CMO, Igloo. “So, we’re especially excited for […]

Twisted X, a Twisted X Global Brands company, announced the launch of Tech X, next-level comfort for Western cowboy boots. Using Twisted X’s patent-pending CellStretch technology, featured in Twisted X’s work, outdoor and casual collections, Tech X marks the first cowboy boot with “cloud-like comfort” built into a Western boot. “The Western footwear industry has […]

Sweet Protection announced that its Trailblazer Mips Helmet had received the highest rating of more than 120 helmets tested by the Virginia Tech Biomechanics Helmet Lab. In collaboration with the Insurance Institute for Highway Safety, the Virginia Tech Biomechanics Helmet Lab tests helmets to evaluate their ability “to reduce linear acceleration and rotational velocity of […]

Phunkshun Wear has introduced a new product line of neck tubes to expand its footprint during an expansion year for the brand. Phunkshun Wear, founded in 2011 in Denver, CO, was created to meet the needs of ski and snowboard instructors. The company has since built its reputation on developing lightweight balaclavas and protective neck tubes […]

Mountainsmith released its Cona backpack series with a crossover aesthetic. Two years in the making, the versatile backpack functions equally well on backpacking trips and long travel. The Cona packs come in four sizes – 60, 45, and 25L, and 4L hydration lumbar bag and available in early 2022. The 60, 45 and 25L sizes […]

Db released the Duplex, a new line of duffel bags for the backcountry and off-grid travel. The brand, founded in 2012 in Norway, creates luggage, roller, snowboard, and ski bags. The Duplexmarks the culmination of R&D to create the “perfect” duffel bag for adventure travel. “Duffels are traditionally designed to sit open on the ground […]

Allied Cycle Works has launched its ECHO allroad frameset. With the ability to change the geometry and adjust tire clearance, the ECHO can go from road racer to gravel crusher and vice versa. It’s one bike that delivers two distinguished rides via flip chips at the dropouts that allow the rider to change the geometry, […]

Slinger Bag Inc. announced that tennis coach and sports commentator, Patrick Mouratoglou will join the brand’s Ambassador team led by Tommy Haas, former ATP No. 2 ranked player and Olympic silver medalist, who was named Chief Ambassador earlier this year. The team also includes doubles tennis players Bob and Mike Bryan and tennis coaching Nick […]

Jaybird, a maker of wireless headphones, announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion—the first American to hold those titles since 1991. She is also a member of the Scott-Sram MTB Racing Team and will represent the U.S. at […]