Author: Teresa Hartford

Twisted X, a Twisted X Global Brands company, announced the launch of Tech X, next-level comfort for Western cowboy boots. Using Twisted X’s patent-pending CellStretch technology, featured in Twisted X’s work, outdoor and casual collections, Tech X marks the first cowboy boot with “cloud-like comfort” built into a Western boot. “The Western footwear industry has […]

Sweet Protection announced that its Trailblazer Mips Helmet had received the highest rating of more than 120 helmets tested by the Virginia Tech Biomechanics Helmet Lab. In collaboration with the Insurance Institute for Highway Safety, the Virginia Tech Biomechanics Helmet Lab tests helmets to evaluate their ability “to reduce linear acceleration and rotational velocity of […]

Phunkshun Wear has introduced a new product line of neck tubes to expand its footprint during an expansion year for the brand. Phunkshun Wear, founded in 2011 in Denver, CO, was created to meet the needs of ski and snowboard instructors. The company has since built its reputation on developing lightweight balaclavas and protective neck tubes […]

Mountainsmith released its Cona backpack series with a crossover aesthetic. Two years in the making, the versatile backpack functions equally well on backpacking trips and long travel. The Cona packs come in four sizes – 60, 45, and 25L, and 4L hydration lumbar bag and available in early 2022. The 60, 45 and 25L sizes […]

Db released the Duplex, a new line of duffel bags for the backcountry and off-grid travel. The brand, founded in 2012 in Norway, creates luggage, roller, snowboard, and ski bags. The Duplexmarks the culmination of R&D to create the “perfect” duffel bag for adventure travel. “Duffels are traditionally designed to sit open on the ground […]

Allied Cycle Works has launched its ECHO allroad frameset. With the ability to change the geometry and adjust tire clearance, the ECHO can go from road racer to gravel crusher and vice versa. It’s one bike that delivers two distinguished rides via flip chips at the dropouts that allow the rider to change the geometry, […]

Slinger Bag Inc. announced that tennis coach and sports commentator, Patrick Mouratoglou will join the brand’s Ambassador team led by Tommy Haas, former ATP No. 2 ranked player and Olympic silver medalist, who was named Chief Ambassador earlier this year. The team also includes doubles tennis players Bob and Mike Bryan and tennis coaching Nick […]

Jaybird, a maker of wireless headphones, announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion—the first American to hold those titles since 1991. She is also a member of the Scott-Sram MTB Racing Team and will represent the U.S. at […]

Adidas Skateboarding, in partnership with Pro skater Lucas Puig, debuts the Puig PK Primeblue, the first-of-its-kind more sustainable silhouette from Adidas Skateboarding. Receiving a high-performance material upper, made in part with Parley ocean plastic, the Puig PK Primeblue is inspired by the rider’s time spent in his hometown on the coast of Biarritz, France. The […]

Wolverine has teamed up with Rawlings to celebrate Father’s Day and the bonds dads build with their families over something as simple as a game of catch. The Rawlings x 1000 Mile collaboration boot honors those invaluable bonding moments and serves as a reminder that they’ll last a lifetime. The limited-edition Rawlings x 1000 Mile […]

BodyArmour released its first national campaign“Made For More” featuring its brand partner and seven-time Grammy Award-winner Carrie Underwood.  As BodyArmour’s first lifestyle equity partner, Underwood is continuing her involvement with the brand and stars solo in its “Made For More,” video which recognizes relentless drive to succeed and positions its BodyArmour drink as the ultimate […]

The Road Runners Club of America (RRCA) welcomed Runderwear as the Official Undergarment of the RRCA. Runderwear’s ethos is about creating chafe-free performance clothing with no side seams or labels to prevent irritation and rubbing. Runderwear’s technical fabric is soft, breathable and effective at wicking sweat away from the body, for chafe-free running. “We are […]

GSI Outdoors announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees is an organization that aligns with and amplifies GSI’s passions, values and personality. SeaTrees’ mission is to protect and restore critical ocean ecosystems through regenerative planting projects […]