Many indicators, including a record-setting 2011, show the firearms industry continues to thrive in a down economy and that the potential exists for another strong sales year in 2012, reports the National Shooting Sports Foundation®, the trade association
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Buff to Unveil New Line of Knit Head and Neckwear at ORWM
Buff, Inc. unveiled a line of knit head and neckwear for the first time at Outdoor Retailer Winter Market 2012…
OIA Recognizes Jennifer Mull and Jim Zwiers with Advocacy Leadership Awards
Outdoor Industry Association (OIA) presented its annual OIA Advocacy Leadership Awards to Jennifer Mull, president and CEO of Backwoods Retail, Inc., and Jim Zwiers, president of Wolverine Worldwide's Outdoor Group, during the OIA Thought Leader Dinn
Tubbs Expands Snowshoe Series at Outdoor Retailer Winter Market
Tubbs Snowshoes announced that it will expand its award-winning FLEX™ Series with the addition of the new FLEX ALP XL for tackling the backcountry with heavier loads. The new series of snowshoes will be on display at the Tubbs booth, #35113, at the Outdoo
Zeal Optics Launching New Goggle Series at Winter Trade Shows
After months of engineering and product development, Zeal Optics, Inc. will complete the transformation of its brand with the launch of an entirely new goggle collection for 2013. Launching at the Outdoor Retailer Winter Market in Salt Lake City and Snow
Vapor to Introduce New Anti-Bottle at Outdoor Retailer Winter Market
Vapur announced that it will be introducing the first Anti-Bottle specifically designed for the outdoor lifestyle. The Vapur Element Anti-Bottle™ will make its debut at Outdoor Retailer Winter Market 2012 January 19-22 in Salt Lake City, UT…
Nau Debuting Latest Fall/Winter Collection at OR Winter Market
Nau, the urban and outdoor apparel company, will introduce their latest collection for Fall/Winter 2012 at the upcoming Outdoor Retailer Winter Show. The collection is a mash up of urban styling and outdoor performance with products that work in a variety
Stanley Launches Campaign for Retailers at ORWM
Stanley Outdoor, a brand of PMI, unveiled a new retailer campaign – “Thermalware 101” – at the 2012 Winter Market Outdoor Retailer Show. The campaign is designed to educate buyers about Thermalware, its importance as a new category, and its relevancy for
Sierra to Debut New Insulation Technology and Sleeping Bag Line at ORWM
Sierra Designs is debuting its groundbreaking DriDown insulation technology in a new line of sleeping bags at the 2012 Outdoor Retailer Winter Market trade show in Salt Lake City…
La Sportiva Announces New Skis, Redesigned Line of Boots Ahead of Winter Trade Show Season
La Sportiva North America announced that it will introduce three new skis and a redesigned line of ski boots for the 2012-13 winter season. La Sportiva will debut its new skis and boots at the 2012 OR Winter Market, SIA Snowshow and ISPO tradeshows…
Brooks-Range Introducing New Jacket and Technology at ORWM
Brooks-Range Mountaineering Equipment will be introducing the Mojave Jacket during the Outdoor Retailer Winter Market trade show in Salt Lake City. The jacket is the first 800-fill down jacket made with the new DownTec™ water-resistant technology…
Atlas to Debut Redesigned Snowshoe Series at ORWM
Atlas Snow-Shoe Company announced that it will introduce the newly redesigned Speed Series snowshoes. The all-new Race and Run snowshoes will debut at Outdoor Retailer Winter Market 2012 in Salt Lake City, booth #34101…
Deuter to Launch Travel Luggage Program at OR Winter Market
Deuter USA will launch a complete travel luggage program at the Outdoor Retailer Winter Market 2012. The line is comprised of five new versatile styles designed for adventure travel, including women’s specific packs…
Lowa Featuring New Winter Boots at OR Winter Market
Lowa will be featuring their 2012-2013 new winter boots at the Outdoor Retailer Winter Market trade show in Salt Lake City…
H2O Outdoor Gear Introduces Five New Alaska-Tested Packs
Big mountain skier and Alaska heliskiing pioneer Dean Cummings will introduce a new line of products for H2O Outdoor Gear built for the outdoor enthusiast who appreciates the quality, durability and smart function it takes to withstand the demanding envir
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