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FuelBelt Signs Professional Triathlete Tim O’Donnell

January 31, 2012 SGB Update

FuelBelt announced the signing of professional triathlete Tim O’Donnell to the FuelBelt Team. O’Donnell, labeled as “America’s Next Great Hope for Hawaii Ironman” by Inside Triathlon in 2011, has proven to be a fierce competi

FNH Outdoors Acquires CastAway Graphite Rods

January 27, 2012 SGB Update

FNH Outdoors, LLC. announced the acquisition of CastAway Graphite Rods and the merger of Castaway with its existing FISH-N-Hunt Pro Gear subsidiary to form a stronger portfolio of fishing offerings for an existing hunting and fishing gear business…

New Era Rolls Out New NFL-Licensed Products

January 26, 2012 SGB Update

New Era Cap Co. Inc. introduced its first NFL-licensed products in more than a decade at U.S. retail this week, according to Buffalo SportsBusiness Journal. The Buffalo-based cap maker has five-year National Football League rights deal in place that offic

Solio Showcasing Collection at Outdoor Retailer Winter Market

January 20, 2012 SGB Update

Solio will bring its collection of chargers and lighting products to the 2012 Outdoor Retailer Winter Market (ORWM) tradeshow this January 19-22. The brand announced its chargers compatibility with several new products showcased for the first time at this

NSSF Reports 2012 Firearms Sales Outlook Promising After Record-Setting Year

January 20, 2012 SGB Update

Many indicators, including a record-setting 2011, show the firearms industry continues to thrive in a down economy and that the potential exists for another strong sales year in 2012, reports the National Shooting Sports Foundation®, the trade association

Buff to Unveil New Line of Knit Head and Neckwear at ORWM

January 20, 2012 SGB Update

Buff, Inc. unveiled a line of knit head and neckwear for the first time at Outdoor Retailer Winter Market 2012…

OIA Recognizes Jennifer Mull and Jim Zwiers with Advocacy Leadership Awards

January 19, 2012 SGB Update

Outdoor Industry Association (OIA) presented its annual OIA Advocacy Leadership Awards to Jennifer Mull, president and CEO of Backwoods Retail, Inc., and Jim Zwiers, president of Wolverine Worldwide's Outdoor Group, during the OIA Thought Leader Dinn

Tubbs Expands Snowshoe Series at Outdoor Retailer Winter Market

January 19, 2012 SGB Update

Tubbs Snowshoes announced that it will expand its award-winning FLEX™ Series with the addition of the new FLEX ALP XL for tackling the backcountry with heavier loads. The new series of snowshoes will be on display at the Tubbs booth, #35113, at the Outdoo

Zeal Optics Launching New Goggle Series at Winter Trade Shows

January 19, 2012 SGB Update

After months of engineering and product development, Zeal Optics, Inc. will complete the transformation of its brand with the launch of an entirely new goggle collection for 2013. Launching at the Outdoor Retailer Winter Market in Salt Lake City and Snow

Vapor to Introduce New Anti-Bottle at Outdoor Retailer Winter Market

January 18, 2012 SGB Update

Vapur announced that it will be introducing the first Anti-Bottle specifically designed for the outdoor lifestyle. The Vapur Element Anti-Bottle™ will make its debut at Outdoor Retailer Winter Market 2012 January 19-22 in Salt Lake City, UT…

Nau Debuting Latest Fall/Winter Collection at OR Winter Market

January 18, 2012 SGB Update

Nau, the urban and outdoor apparel company, will introduce their latest collection for Fall/Winter 2012 at the upcoming Outdoor Retailer Winter Show. The collection is a mash up of urban styling and outdoor performance with products that work in a variety

Stanley Launches Campaign for Retailers at ORWM

January 18, 2012 SGB Update

Stanley Outdoor, a brand of PMI, unveiled a new retailer campaign – “Thermalware 101” – at the 2012 Winter Market Outdoor Retailer Show. The campaign is designed to educate buyers about Thermalware, its importance as a new category, and its relevancy for