New Era Cap Co. Inc. introduced its first NFL-licensed products in more than a decade at U.S. retail this week, according to Buffalo SportsBusiness Journal. The Buffalo-based cap maker has five-year National Football League rights deal in place that officially begins until April.
Pro Bowl caps, priced at $28 for the 3930 model and $35 for the fitted 5950 cap, are being sold this week at Lids, NFL.com, Football Fanatics and the company’s website, NewEraCap.com. The caps will also be sold at the Pro Bowl, which is being played Sunday, Jan. 21 in Honolulu.
New Era and Nike replace Adidas’ Reebok subsidiary as NFL on-field licensees starting next season.