Roka Sports Inc., best known for its performance eyewear, announce its first Strava Challenge, the Roka Dirty 30.
Author: SGB Media

Nike Names Heidi O’Neill To Expanded Role As President of Nike Direct
Nike Inc. on Tuesday announced that Heidi O’Neill, president, Nike Direct, will expand her current role as leader of Nike physical retail stores and Nike.com to now include all Nike digital products, services and member experiences, effective immediately. O’Neill will report to Elliott Hill, president, Consumer and Marketplace.

GoPro Has Strong Black Friday And Cyber Monday
GoPro Inc. announced that the company enjoyed strong sell-through of its three-camera HERO7 lineup during the Black Friday and Cyber Monday period.
Moody’s Affirms Vista Outdoor’s Debt Ratings
Moody’s Investors Service affirmed all ratings for Vista Outdoor Inc. following the company’s refinancing its unrated credit facility. The rating outlook remains negative.

J.P. Morgan Turns Bullish On Nike’s North American Momentum
J.P. Morgan raised its price target on Nike Inc. to $85 from $81 as the investment firm has grown more convinced that Nike’s momentum in North America is accelerating. Based on its own recent fieldwork, J.P. Morgan raised its North America revenue estimate to 9 percent growth for Nike’s second quarter ended November 30.
Sportfishing Industry Association Appoints New Atlantic Fisheries Policy Director
The American Sportfishing Association (ASA) has announced that Michael Waine, most recently a Fisheries Management Analyst with NOAA Fisheries, has joined the ASA staff as Atlantic Fisheries Policy Director.

Tilly’s Announces Revised Fiscal 2018 Q3 Results
Tilly’s Inc. on Tuesday announced revised financial results for the fiscal 2018 third quarter and year-to-date period ended November 3 in order to correct certain accounting entries relating to inventory under the retail method, which had accumulated over several fiscal periods, including the third quarter of fiscal 2018.
National Hockey League Approves Expansion Team In Seattle
The National Hockey League’s board of governors on Tuesday voted to approve Seattle as the 32nd NHL Franchise for the 2021-22 season.
The Conservation Alliance Announces New Board Member
The Conservation Alliance board elected Strick Walker, chief marketing officer at Merrell, to serve on the organization’s board of directors. Walker was elected by the board of directors to fill a vacancy left by Chaco President Seth Cobb.
Ascent360 Heads into 2019 With An Investment Boost
Ascent360, a Golden-CO based software company with a focus outdoor-related companies, announced it has secured a Series A venture capital investment totaling $4.1 million.
OIA Welcomes Tariff Hike Delay
Said Amy Roberts, executive director of Outdoor Industry Association. “OIA will continue to press the case that thousands of large and small retailers and manufacturers of outdoor products play a significant role in bolstering the U.S. economy and that U.S. trade policies should serve to help them continue to innovate and prosper.”
Icebreaker Opens New Bellevue Touch Lab And Re-Opens Portland Flagship
New Zealand-based Icebreaker opened a new Touch Lab in Bellevue, WA and re-open their Portland, OR flagship store.
BibRave 100’s Winning Races Announced
The Missoula Marathon was again voted The Best Marathon in America, according to the 2018 edition of The BibRave 100. The OneAmerica 500 Festival Mini-Marathon won the Half Marathon category, AJC Peachtree Road Race again won the 10K, and the Allstate Hot Chocolate Chicago 5K won the 5K category.
Little League Establishes New Executive Leadership Structure
A new executive leadership structure of Little League International was established following the annual fall meeting of the Little League International Board of Directors.

Big 5 Again Faces Activist Investors
Another activist group, led by former senior executives at Wal-Mart and Vans, have launched a website, www.SaveBig5.com, and sent out a press release urging shareholders to vote for them to fill two vacant seats on the board.