GoPro Inc. announced that the company enjoyed strong sell-through of its three-camera HERO7 lineup during the Black Friday and Cyber Monday period. The $399 flagship, HERO7 Black, was the top-seller of the three cameras and continues to generate the highest global post-launch sell-through of any new camera in the company’s history. HERO7 Silver and HERO7 White also experienced strong sell-through during the period.
“GoPro had a very good Black Friday and Cyber Monday, which drove global double-digit year-over-year unit sell-through growth,” said Nick Woodman, founder and CEO of GoPro. “We are very happy with the sell-through of the entire HERO7 line as we head into the important December holiday season.”
GoPro sent out the update in anticipation of its presentation at the 39th NASDAQ Investor Conference on Wednesday, December 5th a 2:30pm GMT.