Author: SGB Media

Crocs Gives Sandal a Boot

January 31, 2005 SGB Update

The intensely popular Crocs comfort clog is being joined by a boot, a flip-flop, a boat boot and an expanded kid’s line for Spring 05. The company that took the outdoor industry by surprise in the past year with its lightweight foam sandal has now created

Marcolin Stretches North Face Eyewear

January 31, 2005 SGB Update

Marcolin, licensees for The North Face Eyewear, have created an integrated retractable headband for its new The North Face Thin Air sunglass. The new model offers pre-shaped arms, a self-centring nose piece and an anti-fog airflap system. As well, inside

Keen Wins REI ‘Vendor Partner of the Year’

January 31, 2005 SGB Update

Recreational Equipment, Inc. has announced its 2004 Vendor Partnership Awards, including the selection of Keen as REI’s Vendor Partner of the Year. The annual awards program recognizes three key vendors and one overall Vendor Partner of the Year for effor

Youth Outdoors Legacy Fund Launched by Madsen

January 30, 2005 SGB Update

Retiring REI CEO Dennis Madsen announced today the formation of a new foundation dedicated to introducing young people to the outdoors.The Youth Outdoors Legacy Fund was launched last night with commitments well exceeding $750,000 and a goal to raise $5 m

Phoenix Falls Short in Q4; Royal Robbins Up 30%

January 28, 2005 SGB Update

As a result of continued softness at the Company's Trotters and Altama Footwear brands, Phoenix Footwear Group expects to report a net loss per share for the 2004 fourth quarter, as compared to the $0.02 per fully diluted share reported for the fourt

REI to Open Bend, Ore. Store

January 27, 2005 SGB Update

REI plans to open a store in Bend, Ore., in November 2005 in The Shops at the Old Mill District along the Deschutes River.The 28,000 square-foot store located in a former power plant is REI’s first in Central Oregon. REI has about 5,000 active members in

Columbia Joins ‘Romp to Stomp’

January 24, 2005 SGB Executive

Columbia Sportswear has inked a deal with Tubbs Snowshoes to become a national sponsor of its “2005 Romp to Stomp Out Breast Cancer,” Snowshoe Series which consists of four fund-raising events taking place in Vermont, Denver, Salt Lake City and Oregon…

Keen Shifts Ad Budget to Charitable Donations

January 24, 2005 SGB Update

In a sudden change of corporate spending plans, nearly $1 million originally allocated towards a 2005 Keen Footwear advertising campaign have been set aside for contributions to a variety of non-profit organizations that are important to the company and i

Vermont ‘Romp to Stomp’ Raises $17,000

January 24, 2005 SGB Update

More than 200 people braved the sub-zero temperatures and the Blizzard of 05 to take part in the Tubbs Romp To Stomp Out Breast Cancer Event to support the Susan G. Koman Breast Cancer Foundation…

Moonstone Increases Doors by 50%

January 24, 2005 SGB Update

Moonstone Mountain Equipment has surpassed the 300-door milestone, an increase of 50% over this time a year ago. This increase was primarily due to retailers’ strong response to Moonstone’s Fall ’04 line, a revitalized and expanded Spring ‘05 line and str

Monardo Resigns from Cervelo and Returns to Australia

January 24, 2005 SGB Update

Cervelo Cycles announced the resignation of Sam Monardo, General Sales Manager Sam will be moving back to Australia in May where he will embark on his own entrepreneurial venture by opening a bicycle shop. “The time is right, and this is a great opportuni

Watermark to Pull-Out of Arcata Completely

January 20, 2005 SGB Update

WaterMark will relocate its remaining operations to Portland, Oregon by September 30, 2005. The existing, leased Arcata facility will be vacated by year end. A select number of employees in the additional departments affected by this decision will be offe

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