Wisconsin Pharmacal has taken the notion of one-upmanship to a new level at OR Winter Market with the company’s Scar Wars contest.

The supplier of water purification tablets and medical kits has given visitors to OR the chance to exercise their bragging rights by submitting pictures of their scars along with the stories surrounding them on the Scar Wars bulletin board. People have been lining up at the booth to have Polaroids of their scars taken and tacked alongside more than dozens of other contestants. The project has made the booth a focal point for connoisseurs of extreme events.

So far, it seems that the top spot belongs to the photo and story surrounding a shark bit to the abdomen, along with the pictures of the survivors deeply gashed memory of the event.