Though many things were the same when the first Sugoi Fall 06 Prebook order left the Distribution Center on June 9th —near 100% fill, on-time delivery — one crucial detail was very different: the origin address on the box. This order shipped from Bedford,
Author: SGB Media
Mammut Forms Benelux Subsidiary
Mammut Sports Group Benelux BV has been formed to reinforce Mammut's efforts in teh region. Mammut Sports Group Benelux BV will focus on continuous reinforcing of the three countries of Belgium, the Netherlands and Luxembourg and will support all act
Mammut Opens New Retail Location in Prague
A new Mammut Store was opened in May, in the heart of Prague. Centrally located on Narodni 32 / Charvatova 11/58 , it consists of two floors covering more than 350 square meters (3,767 square feet)…
Red Resort Shifts Management
Mr. Jim Greene has been appointed Vice President of Sales and Marketing at Red Resort Properties Ltd. Mr. Greene will continue in his current capacity of Vice President of Resort Operations for the 2006/07-ski season, during which time he will transition
Atomic Reorganizes Southwest Sales Team
Atomic has reorganized its alpine and snowboard sales force in the southwestern territories of California, Arizona, and Nevada. The reorganization means long-time Atomic sales rep Rob Dill and Mark Mackay will begin servicing all of Atomic’s alpine busine
Icebreaker Hires Chinook for Mid-Atlantic Sales
Chinook LLC has been appointed as Icebreaker's sales rep agency for the mid-Atlantic region. Chinook principal and industry veteran Ben Tindall will be leading Icebreaker’s continued growth in the area, supported by sales partners Andy Correll and P
Zeal Optics Inks Sponsorship Deal with Primal Quest
Zeal Optics will be the official performance eyewear provider for the famed Primal Quest race. Zeal will be providing sunglasses to select athletes and staff members of the ten-day expedition race throughout Utah. With 90 four-person teams, elite athlet
Keen and REI Partner on Eco Carton
Keen Footwear and REI have partnered to bring the Keen Eco-Carton to market. The shoebox is made from 100% recycled materials and is 100% biodegradable The new box design will be used on select Keen Trail Running styles for Fall 2006 including the waterpr
Steri-Pen Hires M3 PR
Hydro-Photon, Inc. will collaborate with PR firm M3 Relations LLC for their communication strategies. The combined relationship should further establish SteriPEN in the growing adventure travel, executive travel, first responders, military, and outdoor ma
Ben Meadows and Brunton Support SOILS
Ben Meadows Company and Brunton announce plans to donate a portion of catalog sales of any Brunton product to the upcoming SOILS: Worlds Underfoot exhibit at the Smithsonian Institution's National Museum of Natural History in Washington, D.C.
Fox River Supports BCRF
Fox River presented a donation of more than $6,000 to The Breast Cancer Research Foundation (BCRF). BCRF was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic
BIKE Athletic Inks Endorsement Deal with Takeo Spikes
BIKE Athletic has signed Buffalo Bills linebacker Takeo Spikes, a nine-year veteran and two-time pro bowl linebacker, to be the face of the brand. Spikes’ endorsement contract is part of the BIKE rebranding effort…
Collective Licensing Renew Canadian Airwalk License with RMP
Collective Licensing, LLC, owner of the Airwalk, genetic, Vision and Vision Street Wear, Vision Skateboards, and other brands, has renewed its licensing agreement with RMP Athletic Locker Ltd. for the Airwalk brand. RMP will continue to lead the sales and
Aura Performance Footwear Elects Board
Aura Performance Footwear recently named its new Board of Directors at its first meeting in Providence, RI. The new Board will consist of F Chris Nelson, from Rhode Island Textile, Co.; Thomas Kean, Jr., NJ State Senator who recently won the NJ Republica
Gildan Acquires Kentucky Derby Hosiery
Gildan Activewear Inc. has entered into an agreement to purchase 100% of the equity of Kentucky Derby Hosiery Co., Inc., based in Hopkinsville, Kentucky. The total purchase price, including the assumption of all of Kentucky Derby's debt, is approxima
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal