Zeal Optics will be the official performance eyewear provider for the famed Primal Quest race. Zeal will be providing sunglasses to select athletes and staff members of the ten-day expedition race throughout Utah. With 90 four-person teams, elite athletes from all over the world will run, bike, paddle and traverse rugged terrain in hopes of snagging the $250,000 prize purse.

“We are thrilled to have the race come to Moab, Utah where we have been located since the inception of Zeal Optics ten years ago” said Michael T. Jackson, co-founder of Zeal Optics with his wife, Wink. “To outfit these incredible participants in the ultimate test of human adventure is an honor and one we are fully equipped to do.”

Wink Jackson also enthused, “Our eyewear is designed to withhold the toughest elements so it is fitting that Zeal was selected as the official eyewear sponsor. Our proprietary ZB13 lens technology provides the maximum versatility and quality in any light conditions.”