CrossFit Inc. and Beyond the Whiteboard (BTWB) have signed an exclusive agreement to link the data-driven fitness company with a software platform that will help CrossFit athletes and Affiliates maximize their results.
Author: SGB Media
Conversation Leaders Head To Capital Hill
Land and Water Conservation Fund champions in the House and Senate rallied on the steps of the U.S. Capitol with conservation leaders and outdoor recreation advocates on June 20 and vowed to save America’s conservation and recreation program, the Land and Water Conservation Fund (LWCF), before it expires in 100 days.
Point6 Announces Two Sales Reps
Point6, the family-owned manufacturer of merino wool socks, appointed two new representatives to manage sales and retailer relations in key territories.
Arkk Copenhagen Secures Funding
Nordic sneaker brand Arkk Copenhagen announced a multi-million-dollar (USD) Series A deal with Copenhagen-based Friheden Invest and North-East Venture.
PacSun Names Alfred Chang President
PacSun announced that Alfred Chang has been named president. Chang was most recently PacSun’s executive vice president of men’s merchandising & design and chief brand officer.
Raen Announces Two New Executive Appointments
California-based accessories brand Raen announced the appointment of Vice President of Sales & Marketing Scott Chantos and Director of Sales Adam Quick.
Puma Signs Michael Porter Jr. And Rudy Gay
Puma signed Michael Porter Jr., a projected top-ten pick in the 2018 NBA Draft, and Rudy Gay of the San Antonio Spurs.
Canada Goose Announces Secondary Offering By Selling Shareholders
Canada Goose Holdings Inc. announced that certain of the company’s shareholders, including certain of the company’s executive officers and directors, intend to offer for sale 10 million subordinate voting shares.
Puma Signs Romelu Lukaku
Puma confirmed that Romelu Lukaku, international football star, has chosen to sign a long-term partnership with Puma Football.
Adidas Signs Mathew Barzal Of The New York Islanders.
Adidas announced a multiyear partnership with 2017-18 Calder Trophy (Rookie of the Year) finalist, Mathew Barzal of the New York Islanders.
Vista Outdoor Names President of its Blackhawk!
Vista Outdoor Inc. announced that Joshua Waldron will serve as president of the company’s Blackhawk! business unit.
Nite Ize Expands Executive Leadership Team
Nite Ize named Brenda Isaac vice president of marketing, Jen Bryan, vice president of customer experience, and Dale Karacostas as vice president of innovation.
American Outdoor Brands Sees Firearms Weakness Continuing
American Outdoor Brands, the parent of Smith & Wesson, closed a challenging year by reporting a sales drop of 24.9 percent in its fourth quarter ended April 30 while projecting flat earnings on a slight decline in sales for its current fiscal year.
Varsity Brands Finds Bigger Growth Partner In Bain Capital
“Bain, in our view, is one of the most prestigious and well-known investment firms in the world,” Adam Blumenfeld, CEO of Varsity Brands, told SGB. “Their desire to invest alongside management, and build upon the incredible work that Charlesbank started, and in many cases completed, with management, is continued affirmation and faith in our vision.”
Wieden+Kennedy Appoints New Global Brand Director For Nike
Wieden+Kennedy named Andre Gustavo as group brand director, responsible for leading the company’s Nike account globally.
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