U.S. Ski & Snowboard, the Olympic national governing body for ski and snowboard sports in the U.S., announced that Mark Schneider has joined the organization as chief technology officer (CTO).

Schneider brings a wealth of experience amassed to one of the largest sports bodies in the U.S., including six years as chief information officer with Red Bull USA. His most recent post was chief technology officer with Zipscene, the Cincinatti, OH-based company specializing in understanding and predicting consumer-dining behavior through deep learning and artificial intelligence on the Amazon (AWS) and Google Cloud Platform (GCP).

Schneider’s range of experience, in particular with the high profile athletes and events associated with Red Bull, makes him ideally suited for the CTO role with U.S. Ski & Snowboard. “Mark’s resume speaks for itself,” said Tiger Shaw, CEO and president of U.S. Ski & Snowboard.

“He has worked in the technology field for nearly 35 years and was an integral part of the incredible growth Red Bull enjoyed in the US from 2007 through 2013. Most recently he has been working with a start-up which specializes in understanding and predicting consumer behavior, knowledge that will prove highly valuable to the work we do with athletes and consumers at U.S. Ski & Snowboard.”

“I am delighted to have accepted the CTO role with U.S. Ski & Snowboard,” said Schneider. ”The opportunity to move to Park City and work with some of the highest profile athletes in the world, a range of events broadcast globally and blue-chip commercial partners is a huge and very exciting honor.

“Even in my initial discussions with the team at the Center of Excellence, it is clear that there are opportunities to integrate technology even more deeply with the athletes U.S. Ski & Snowboard helps become best in the world. This work will be focused on helping them increase performance levels even further and to use technology to improve the fan experience, both in the live arena and in broadcast and that is just the tip of the iceberg! My family and I are looking forward to relocating to Utah and I cannot wait to start work.”