Backpack manufacturer Granite Gear has promoted David Eisenberg to creative manager. An asset to the design team since 2014, Eisenberg will use his acquired skills and knowledge to evolve the brand identity through the creative process.

As a former product designer for the brand, Eisenberg has played a key role in the creation of the brand’s latest products and understands the flow of design and development. His attention to detail and focus has allowed him to hone in on the important aspects of what makes a product most successful. Moving forward as creative manager, Eisenberg’s responsibility will broaden to include product design management, branding, logo and graphic design, photography and marketing material creation.

“I’ve spent the past four+ years at Granite Gear understanding what makes this brand special and learning all of the details that go into creating a product, and now I’m honored to have the opportunity to work on all things creative, from product design to graphics to photography,” said Eisenberg. “I’m looking forward to building off the rich history of producing backpacks that are performance driven.”

Most recently, Eisenberg has been instrumental in managing the details around the brand’s next long awaited multi-day backpack, the Blaze 60, which will hit shelves March 2019.