Movement Skis has been recognized by 2 international forest conservation organizations for the use of sustainable forest products in the manufacturing of its 2007/08 ski collection. This season, Movement’s all-wood-based product line is derived from sele
Author: SGB Media
An Interview with Mark Held, General Secretary of the EOG
As an international representative of the outdoor industry, the European Outdoor Group (EOG) has worked to safeguard its interests since 2003. Mark Held, General Secretary of the EOG, recently conducted an interview on the OutDoor, Messe Friedrichshafen t
Denny ‘Inks’ Deal with Better Energy Systems
Denny, ink., has been chosen by Better Energy Systems to promote its collection of portable, renewable energy products within the outdoor market. Denny, ink. will oversee all public relations initiatives for the environmentally focused company, including
Stride Rite Q2 Income Slips Despite Stronger Sales
The Stride Rite Corporation second quarter fiscal 2007 sales were $209.2 million, an increase of 8% compared to the same period in the prior year. Net income for the second quarter totaled $14.2 million or 38 cents per diluted share, compared to the net i
West Marine Cuts 2007 Guidance
West Marine, Inc. cut its sales guidance for fiscal year 2007 and they are now are expected to be approximately $683 million to $688 million. Comparable store sales for the year are now estimated to decrease between 1.5% and 2.5%. As a result, the company
OIWC Looks for First Ascent Award Nominees
The Outdoor Industries Women’s Coalition (OIWC) is accepting nominations for the First Ascent Award, which is generously underwritten by Timberland. This award recognizes a woman new to the industry who demonstrates strong potential for leadership. This a
Payless Inks Exclusive Deal with Dexter
Payless ShoeSource, Inc. and H.H. Brown Shoe Company, Inc. have signed a multi-year agreement making Payless ShoeSource the exclusive retailer for the Dexter brand of footwear and accessories in the United States and the rest of the Western Hemisphere. H.
OR Shifts Summer Show Dates for 2009
Outdoor Retailer is moving up the date of its 2009 Summer Market to July 21-24. The decision to change the show dates was made in response to evolving market needs for many of the exhibitors at Summer Market. In particular, the new 2009 date aligns more
CW-X Celebrates Five Years
When CW-X Conditioning Wear was first introduced in the U.S. to the specialty outdoor and running trade in August 2002, many retailers didn't know what to make of the bold criss-cross black and grey tights that promised to provide more support for mu
Sugoi Launches 20th Anniversary Rebranding Initiative
At their best, anniversaries offer a chance for celebration, reflection and rejuvenation. In 2007, Sugoi Performance Apparel is celebrating 20 years of fuelling personal bests, and inspiring confidence through incredible athletic products in a variety of
nuun Inks Marketing Deal with Deuter USA
nuun and Deuter USA will team up in 2008 to help their customers stay hydrated and promote both brands. Starting at the Outdoor Retailer Summer Market and Interbike, the two companies will combine forces with cross promotion, marketing and sales initiativ
Tubbs Hires New Events and Team Manager
Chris Bernier has joined Tubbs Snowshoes as the company's new events and team manager. His responsibilities will include the planning and coordination duties for the company's successful breast cancer fund-raising event series- the Tubbs Romp to
Nike Q4 Earnings Jump 32% on 9% Sales Gain
Nike, Inc. 2007 fourth quarter revenues increased 9% to $4.4 billion, compared to $4.0 billion for the same period last year. Fourth quarter net income increased 32% to $437.9 million, compared to $332.8 million in the prior year, and diluted earnings per
OIF Releases New Participation Study
Outdoor Industry Foundation (OIF) released a new report – The Next Generation of Outdoor Participants Report — 2007. This new OIF report provides insight into changing participation trends in outdoor recreation and highlights the activities of the next g
NSGA: Women’s Sports Participation Yields Surprising Results
The growth in women’s sports participation is not always where you expect it, according to data in the new NSGA Sports Participation reports. If one looks at the percent difference growth between the percent of females participating in sports and recreat
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal