Outdoor Retailer is moving up the
date of its 2009 Summer Market to July 21-24. The decision to change the show
dates was made in response to evolving market needs for many of the exhibitors
at Summer Market. In particular, the new 2009 date aligns more closely with
earlier buying cycles and an accelerated selling window for many outdoor

“The team at Outdoor Retailer is pleased to move
Summer Market 2009 up a few weeks in order to meet the needs of many buyers,
exhibitors and retailers alike,” said Joseph Flynn, vice president, Nielsen
Sports Group. “We are constantly evaluating shifts and trends in the outdoor
market, and after thorough research and consideration of all interest groups, it
became clear that we need to make this change in order to best serve a broad
group of our outdoor specialty business partners.”

Outdoor Retailer has worked closely with the Outdoor
Industry Association, the Salt Palace Convention Center, the Salt Lake
Convention and Visitors Bureau and members of the outdoor industry to secure the
new date and to ensure that it will not interfere with other events on the
outdoor industry and international trade show calendars.

“By moving the show to late July in 2009, the Outdoor
Industry Association is confident that the new dates appropriately balance the
needs of all market segments,” said Frank Hugelmeyer, president & CEO of the
Outdoor Industry Association. “Our top priority in choosing the new dates was to
allow companies enough time to adjust development cycles and ensure our members
benefit from a more timely, collaborative and dynamic marketplace.”

Future Outdoor Retailer Show

  • Winter Market 2008: January 23 –
    January 26; Salt Lake City, UT
  • Summer Market 2008: August 7 – August
    10; Salt Lake City, UT
  • Winter Market 2009: January 21 –
    January 24; Salt Lake City, UT
  • Summer Market 2009: July 21 – July 24;
    Salt Lake City, UT